Cross-channel marketing

Cordial, the leading cross-channel marketing platform, announced that Rachel Bergman has joined the company as its first-ever Chief Revenue Officer. As CRO, Bergman will be responsible for the sales and client experience functions at Cordial, and play a pivotal role in leading the company through its next phase of growth and global expansion. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite Bergman is a seasoned go-to-market executive with a proven track record building…

Stylitics , the leading AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, announced a partnership that allows retail and brand marketers to increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations. The partnership integrates Stylitics’ AI-driven outfit recommendations with Cordial’s robust customer behavior profiles enabling brands to react to…

Fospha Marketing has announced the product release of Fospha Attribution 2.0, a major upgrade to its market-leading marketing measurement product. Designed for a privacy-safe world, uncompromised by increasingly limited user-level data availability, this release gives Direct-To-Consumer (DTC) brands the toolkit to measure the effectiveness of impressions, clicks and Above-the-Line advertising. Fospha Attribution 2.0 combines 1st party data, aggregated data from advertising platforms and cutting-edge machine learning to…

New integration advances Listrak’s mission to help retailers achieve true cross-channel orchestration of email, SMS and behavioral marketing Listrak, the leading digital marketing cloud technology provider for retailers, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. This collaboration enables Fortune 100 and leading direct-to-consumer (DTC) brands to deliver highly personalized, cross-channel experiences across the entire customer journey. Additionally, marketers using Listrak’s…

Powerful marketing workflows are enabled based on external data Mapp, the international provider of insight-led customer engagement, announces the opening of its digital marketing platform Mapp Cloud to any third-party integrations. Through the Open Marketing Automation Platform, Mapp enables the automation capabilities of its cross-channel marketing component to be accessible to external systems. It is now compatible with data from external service providers in order to offer even easier system integration. This gives…

Insight-led customer engagement provided with regional support for consulting and technology partners Mapp, the international provider of insight-led customer engagement, announced the launch of its new partner programme. The partnership is aimed at service providers, agencies, consultants, and resellers in the digital marketing industry, as well as innovative technology companies and software vendors, with the goal of providing joint expertise in customer acquisition and support. The expansion and long-term strengthening…

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Mapp, the international technology provider of insight-based customer engagement, has appointed Nicola Liverani as Senior Director, Partner Global. The newly created position comes as part of Mapp's strategy to expand its partnership management globally. Mapp has created a dedicated unit to manage relationships with agencies, resellers and technology companies. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company Nicola Liverani has many years of experience in business…

Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure As cross-channel marketing grows in importance, marketers must identify the same audience across multiple devices. But what if marketers want to identify an audience that isn’t on a device, one that is traveling throughout the day, passing multiple forms of advertisements, from billboards to airports and taxi tops? Billups, an advertising technology company servicing the out-of-home (OOH) and digital out-of-home (DOOH)…

UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of the inbox. The analysis, conducted annually by marketing specialists Mailjet, saw M&S take the win with 10.25 points out of the 15 points possible. Narrowly missing out were budget brand ASDA (the 2017 winner) and last year’s winner, Waitrose, who is currently undergoing a significant…

Catalog powers extensive campaign customization across unlimited product attributes Iterable, a cross-channel growth marketing platform, announced the release of its transformative solution Catalog, a revolutionary way to customize campaigns leveraging large amounts of contextual metadata. The Iterable platform enables brands to create a unified customer experience by orchestrating seamless engagement across email, mobile push, SMS, in-app and other messaging channels. Now Iterable Catalog offers marketers an…

Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new updates to TUNE Links. TUNE Links is a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. At the time of this announcement, Dan Koch, Chief Technical Officer at TUNE, said, "Links are the ultimate gateway for marketers, advertisers, networks, and publishers…

Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full transparency and control, has announced the appointment of Lindsay O’Neill as Senior Vice President of Business Development. At the time of this announcement, Lindsay said, “I joined linknexus because I recognized a great vision, a dedicated leader and strong momentum with brands that believe in empowered post-click engagement." Reporting…

Cross-Channel Marketing Leader Earned a Total of Nine Gold and Silver Accolades in Client Satisfaction Awards Cheetah Digital, a global enterprise cross-channel marketing solutions provider, has been named a leader among enterprise email service providers (ESPs) for the fifth consecutive year by The Relevancy Group. The company, which was named the largest ESP in the report, had the highest average score of any vendor in the analysis, and had the second highest overall average report, across the report’s three key…