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Cross-channel marketing

Mapp Launches Global Partner Programme

Insight-led customer engagement provided with regional support for consulting and technology partners Mapp, the international provider of insight-led customer engagement, announced the launch of its new partner programme. The partnership is aimed at service providers, agencies, consultants, and resellers in the digital marketing industry, as well as innovative technology companies and software vendors, with the goal of providing joint expertise in customer acquisition and support. The expansion and long-term strengthening…

Mapp Releases Summer Update: Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Nicola Liverani Announced as Senior Director, Partner Global at Mapp

Mapp, the international technology provider of insight-based customer engagement, has appointed Nicola Liverani as Senior Director, Partner Global. The newly created position comes as part of Mapp's strategy to expand its partnership management globally. Mapp has created a dedicated unit to manage relationships with agencies, resellers and technology companies. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company Nicola Liverani has many years of experience in business…

Billups and Dstillery Partner to Link Out-Of-Home Media Exposure With Online Activity for the First Time

Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure As cross-channel marketing grows in importance, marketers must identify the same audience across multiple devices. But what if marketers want to identify an audience that isn’t on a device, one that is traveling throughout the day, passing multiple forms of advertisements, from billboards to airports and taxi tops? Billups, an advertising technology company servicing the out-of-home (OOH) and digital out-of-home (DOOH)…

M&S Wins the Christmas Battle of the Inbox, but Supermarket Emails Still Lack Personalisation

UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of the inbox. The analysis, conducted annually by marketing specialists Mailjet, saw M&S take the win with 10.25 points out of the 15 points possible. Narrowly missing out were budget brand ASDA (the 2017 winner) and last year’s winner, Waitrose, who is currently undergoing a significant…

Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution

Catalog powers extensive campaign customization across unlimited product attributes Iterable, a cross-channel growth marketing platform, announced the release of its transformative solution Catalog, a revolutionary way to customize campaigns leveraging large amounts of contextual metadata. The Iterable platform enables brands to create a unified customer experience by orchestrating seamless engagement across email, mobile push, SMS, in-app and other messaging channels. Now Iterable Catalog offers marketers an…

New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution

Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new updates to TUNE Links. TUNE Links is a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. At the time of this announcement, Dan Koch, Chief Technical Officer at TUNE, said, "Links are the ultimate gateway for marketers, advertisers, networks, and publishers…

linknexus Appoints Industry Veteran Lindsay O’Neill as SVP, Business Development

Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full transparency and control, has announced the appointment of Lindsay O’Neill as Senior Vice President of Business Development. At the time of this announcement, Lindsay said, “I joined linknexus because I recognized a great vision, a dedicated leader and strong momentum with brands that believe in empowered post-click engagement." Reporting…

Cheetah Digital Garners Praise in the Relevancy Group’s the Relevancy Ring – ESP Buyer’s Guide 2018

Cross-Channel Marketing Leader Earned a Total of Nine Gold and Silver Accolades in Client Satisfaction Awards Cheetah Digital, a global enterprise cross-channel marketing solutions provider, has been named a leader among enterprise email service providers (ESPs) for the fifth consecutive year by The Relevancy Group. The company, which was named the largest ESP in the report, had the highest average score of any vendor in the analysis, and had the second highest overall average report, across the report’s three key…