When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the …
Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking
Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives …
Forget Click-Through Rates, Focus on Emotional Engagement
In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that …
The Emperor Has No Clicks: Don’t Stick with Clicks
The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having …
RTB House Unveils Deep Learning-Based Technology for Predicting CTR Performance
RTB House, a global retargeting technology provider for top advertisers, has announced the release of another deep-learning based breakthrough for …
Evergage Launches Personalized Triggered Email Capabilities
B2B and B2C Marketers Can Configure and Automatically Deploy Timely, Relevant Emails – Triggered Based on an Individual’s Digital Actions …
Immersv Raises $10.5 Million in Series A Funding to Scale Mobile 360 and VR Advertising
Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile …
Extreme Reach says, Consumers are Spending 19% More Time Watching Video Ads in 2017
Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads …
New Videology Report Finds Canadian Advertisers’ Use of Cross-Screen Campaigns Rose Nearly 77% Since Q1 2017
Videology – a leading software provider for converged TV and video advertising – today released its “Canada Video Market At-A-Glance Q2 …
60% Advertisers Achieve Higher CTRs and Conversion Rates with People-Based Advertising, Says SRAX Guide
SRAX releases people-based advertising guide to unlock new ideas in ad targeting across all devices and channels SRAX, an advertising technology …
AerServ Introduces Ad Pods for Disruption-Free Multi-Display Video Ad Experience
New Advanced Video Format Brings TV Like Ad Experience to Mobile Publishers AerServ, the leading ad management technology and SSP …
Arkadium Brings Artificial Intelligence to Content Generation
Arkadium Introduces InHabit for Dynamic Content Arkadium, the New York-based content generation technology provider, has announced the release of an …