Browsing Tag

CTR

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"Personalization is a key factor in customer loyalty. The more you can give customers what they want, the more likely they are to stick around." Journey into Tech Hi Jeff, it was a mixed quarter for MarTech and AdTech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. Most importantly, we share the concern for everyone’s health and well-being and appreciate the services being rendered by our front-line health professionals and other essential workers. We’re…

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

Jellyfish Launches Optics: Creative Intelligence Technology for Automated Creative Content Analysis at Scale

Using Google Cloud Vision API, New Creative Solution Optimizes Performance for Creative Ads Jellyfish, a digital partner to some of the world's leading brands, is expanding its digital offerings with the introduction of Optics: Creative Intelligence, an automated creative content analysis tool. The solution utilizes the Google Cloud Vision API to make recommendations for existing video and dynamic ads correlated to performance by automating the process of analyzing a brand's entire creative set. Several brands,…

Alibaba Cloud Releases Machine Learning Algorithm Platform on Github

Open-source initiative aims to assist global developers on batch and stream processing Alibaba Cloud, the data intelligence backbone of Alibaba Group, announced that the core codes of Alink, its self-developed algorithm platform, have been made available via open source on Github, the world’s largest developer community. The platform offers a broad range of algorithm libraries that support both batch and stream processing, which is critical for machine learning tasks such as online product recommendation and intelligent…

The Value of Integrating Marketing Automation With Email Marketing

Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. So, how can your small or midsized business (SMB) make sure your email marketing stands out? Integrating Marketing Automation with your Email Marketing campaigns is absolutely essential to give…

Bluecore Now Personalizes Every Step of the Shopping Experience, From Email to Checkout, With Launch of Bluecore Site

New Product Line from Bluecore Applies Individual-Level Consumer and Product Insights to Offers and Recommendations as Consumers Move Across Digital Channels Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Site. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership between email and…

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners  RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ad. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The…

Study: LiveIntent Finds Back to School Ads Perform Best on Tablets

LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around campaign performance for back to school campaigns. The study found that tablets are the best performing device, with a 50% higher CTR compared to PCs and phones. LiveIntent conducted the study by examining dozens of back to school campaigns from top retailers…

Web Design Agency, Huemor, Lists and Explains 5 Marketing Terms All Business Owners Should Know

Marketing vocabulary is complex. But it's important to know to understand how well your marketing dollars perform. Web design agency, Huemor, lists and explains 5 key marketing terms you should get familiar with. Conversion Rate: The number of orders divided by the number of people who visit your website. Conversion Rate is a ballpark percentage you can use to estimate expected sales. That said, conversion rate can be a messy metric because it doesn't account for the revenue you make per sale. If you're fulfilling fewer…

The #1 Result in Google Gets 31.7% of Clicks, New Study by Backlinko and ClickFlow Finds

The #1 result in Google's search results receives 31.7% of all clicks, according to a new industry study by ClickFlow and Backlinko. The study, which analyzed over 5 million Google search results, also found that only .78% of Google users go to the second page of the results. Marketing Technology News: Recurrent Dynamics Disrupts the AI Ecosystem with Breakthrough Training Approach The primary goal of this study was to help search engine optimization (SEO) professionals better…

AI Video Enhancement Startup Minute.ly Raises $8 Million to Help Publishers Boost Video Performance

Latest round will empower publishers and content creators to maximize ROI from their video content, increasing traffic, user engagement and revenue Minute.ly, a leading AI-driven video enhancement company, today announced the closing of an $8 million financing round with investors including Ansonia Holdings, and strategic participation by Infront, a leading sports marketing company. They were joined by existing investor, Gilad Shabtai. The funding will help Minute.ly continue to develop its AI-powered solutions and…

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult. For…

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the space where customers live, mobile marketing is also an imperative for CMOs. Now, it’s time for both to come together – Mobile Email Marketing. Here’s why: In 2018, 22-77% of email opens will be through mobile (eMailMonday) Device-based email opens – desktop 17%, webmail 36%,…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…

The Emperor Has No Clicks: Don’t Stick with Clicks

The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having coffee and discussing the future of digital marketing. Even though we were talking about mobile, this person was laser-focused on one thing and one thing only: Click-through rates. Their goal was to avoid the notorious low CTRs of display advertising and so they were making campaign and creative decisions based on that objective. Also Read: Swrve Extends Leading Mobile Customer Interaction Platform to Support…

Immersv Raises $10.5 Million in Series A Funding to Scale Mobile 360 and VR Advertising

Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors including Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy. Rogers Venture…

Extreme Reach says, Consumers are Spending 19% More Time Watching Video Ads in 2017

Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads Extreme Reach, a cloud technology platform for TV and Video ad workflow management, today unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile. "Quality video ads are stories told to elicit a consumer response – this creative process won’t…