CTR Archives — MarTechSeries

Mobile, Mobile Marketing, Programmatic Email, Staff Writers

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives

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Abhinandan GhoshApril 25, 2018, 8:24 pmApril 25, 2018 0 432

Content Discovery, Guest Authors, People-Based Marketing

Forget Click-Through Rates, Focus on Emotional Engagement

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that

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Shanna HeaneyFebruary 13, 2018, 5:30 pmFebruary 13, 2018 0 2495

Guest Authors, Mobile Advertising

The Emperor Has No Clicks: Don’t Stick with Clicks

The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having

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Scott SwansonDecember 1, 2017, 8:30 pmDecember 1, 2017 0 1113

AI/ML

RTB House Unveils Deep Learning-Based Technology for Predicting CTR Performance

RTB House, a global retargeting technology provider for top advertisers, has announced the release of another deep-learning based breakthrough for

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Sudipto GhoshNovember 2, 2017, 8:32 pmNovember 1, 2017 1 877

Email Marketing

Evergage Launches Personalized Triggered Email Capabilities

B2B and B2C Marketers Can Configure and Automatically Deploy Timely, Relevant Emails – Triggered Based on an Individual’s Digital Actions

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MTS Staff WriterSeptember 14, 2017, 9:35 amSeptember 14, 2017 1 3112

Native & Programmatic Advertising, Staff Writers, Video Advertising

Immersv Raises $10.5 Million in Series A Funding to Scale Mobile 360 and VR Advertising

Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile

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Sudipto GhoshAugust 19, 2017, 6:02 pmAugust 19, 2017 0 1085

Mobile Advertising, Staff Writers, Video Advertising

Extreme Reach says, Consumers are Spending 19% More Time Watching Video Ads in 2017

Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads

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Sudipto GhoshAugust 18, 2017, 8:40 pmAugust 23, 2017 0 1019

Video Advertising

New Videology Report Finds Canadian Advertisers’ Use of Cross-Screen Campaigns Rose Nearly 77% Since Q1 2017

Videology – a leading software provider for converged TV and video advertising – today released its “Canada Video Market At-A-Glance Q2

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PRNewswireAugust 10, 2017, 10:54 pmAugust 10, 2017 0 362

Mobile Advertising, Native & Programmatic Advertising, People-Based Marketing, Staff Writers

60% Advertisers Achieve Higher CTRs and Conversion Rates with People-Based Advertising, Says SRAX Guide

SRAX releases people-based advertising guide to unlock new ideas in ad targeting across all devices and channels SRAX, an advertising technology

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Sudipto GhoshJuly 24, 2017, 6:05 pmJuly 24, 2017 1 597

Video Advertising

AerServ Introduces Ad Pods for Disruption-Free Multi-Display Video Ad Experience

New Advanced Video Format Brings TV Like Ad Experience to Mobile Publishers AerServ, the leading ad management technology and SSP

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Sudipto GhoshApril 3, 2017, 8:55 pmApril 3, 2017 0 300

Interactive Content

Arkadium Brings Artificial Intelligence to Content Generation

Arkadium Introduces InHabit for Dynamic Content Arkadium, the New York-based content generation technology provider, has announced the release of an

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Sudipto GhoshMarch 27, 2017, 3:43 pmMarch 27, 2017 0 3071

Interview with Sara Gonzalez,Chief Marketing Officer, Simple

Interview with Ken Leren, Founder, Tech Essence

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

Interview with Daina Middleton, CEO, Ansira

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

GDPR is the Best Thing to Happen to Personalization

Buy versus Build: What Should You Really Do with Tech Stack?

GDPR Deadline Will Open the Door for Data Transparency

How The Next Generation of Affiliate Marketing is Driving the Digital Future

GDPR is Coming: Monetate Names Dave Swarthout as Data Protection Officer

Five Disruptive Trends in Social Media Marketing Strategies

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

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