Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x …
Study: LiveIntent Finds Back to School Ads Perform Best on Tablets
LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons LiveIntent, the people-based marketing platform that reaches 250 …
Web Design Agency, Huemor, Lists and Explains 5 Marketing Terms All Business Owners Should Know
Marketing vocabulary is complex. But it’s important to know to understand how well your marketing dollars perform. Web design agency, …
The #1 Result in Google Gets 31.7% of Clicks, New Study by Backlinko and ClickFlow Finds
The #1 result in Google’s search results receives 31.7% of all clicks, according to a new industry study by ClickFlow …
AI Video Enhancement Startup Minute.ly Raises $8 Million to Help Publishers Boost Video Performance
Latest round will empower publishers and content creators to maximize ROI from their video content, increasing traffic, user engagement and …
Everything You Know About Viewability Could be Wrong
When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the …
Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking
Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives …
Forget Click-Through Rates, Focus on Emotional Engagement
In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that …
The Emperor Has No Clicks: Don’t Stick with Clicks
The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having …
Immersv Raises $10.5 Million in Series A Funding to Scale Mobile 360 and VR Advertising
Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile …
Extreme Reach says, Consumers are Spending 19% More Time Watching Video Ads in 2017
Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads …