CTR

The #1 result in Google's search results receives 31.7% of all clicks, according to a new industry study by ClickFlow and Backlinko. The study, which analyzed over 5 million Google search results, also found that only .78% of Google…
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Latest round will empower publishers and content creators to maximize ROI from their video content, increasing traffic, user engagement and revenue Minute.ly, a leading AI-driven video enhancement company, today announced the closing of…
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When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are…
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Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the…
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In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch.…
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The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having coffee and discussing the future of digital marketing. Even though we were talking about mobile, this person was laser-focused…
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Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers…
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Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads Extreme Reach, a cloud technology platform for TV and Video ad workflow management, today unveiled…
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