Customer 360

The world's #1 CRM, available on major public clouds Salesforce, the global leader in CRM, today announced Salesforce Hyperforce, a reimagination of the company's platform architecture built to securely and reliably deliver the Salesforce Customer 360, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more, on major public clouds. Salesforce is the world's #1 CRM, providing hundreds of thousands of global companies with a single source of truth that connects customer data across…

Salesforce’s Next Generation Identity demands the scalability, agility, and connected digital experiences that Auth0 offers Auth0, the identity platform for application teams, announced it has been selected as the identity provider to power authentication for Salesforce Customer 360 Identity, its best-in-class consumer identity and access management (CIAM) technology, providing a single, trusted identity for more streamlined user management. Salesforce Customer 360 Identity will go into a pilot phase at the end of the year…

Amperity-Powered Data Foundation Brings Trust & Accessibility to Customer Data MGM Resorts has deployed Amperity's leading enterprise Customer Data Platform to power first-party identity resolution and provide access to data and insights that were previously unavailable, opening up new ways to personalize their customer experience. MGM partnered with Amperity as a foundational part of their five-year digital transformation plan, replacing older systems where customer data took days to access and was often…

Build-A-Bear expects to leverage real-time data and analytics from Salesforce Customer 360 to deliver personalized, cross-channel guest experiences and drive its growth Salesforce, the global leader in CRM, announced an expanded relationship with Build-A-Bear Workshop, Inc. Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers. Against a backdrop of unprecedented…

Terence Runge to Ensure Reltio Connected Customer 360 and Internal Systems Stay Ahead of Changing, Challenging Security and Regulatory Landscapes Reltio, an award-winning software as a service (SaaS) company at the heart of helping innovative Global 2000 companies win in the experience economy, today announced that Terence Runge, CISSP, joined the company as Chief Information Security Officer (CISO). He will partner with engineering and product management to shape and guide the company's security and compliance strategy.…

A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying... and odd. Can something that’s been a vital goal for so long suddenly be a fad? It sure sounds like it. Here’s just a topline recap of recent events: In late September, a trio of major corporations — think Adobe, Microsoft and SAP — came together to…