customer-centric marketing

Catch the latest in martech and adtech, from Freewheel's latest ad solution to Vibenomics and Yahoo DSP's latest programmatic collaboration: _________ Marketing and Marketing Tech Quote-of-the-Week! A notable innovation is Asset…
Read More...

The evolution of customer-centric marketing marks a pivotal shift in business strategies. Gone are the days of product-focused tactics; today, understanding and prioritizing customer needs is paramount. This shift emerged from the modern…
Read More...

B2B Demand Generation involves exploiting diverse marketing strategies to increase product or service awareness and demand. Marketing teams focus on multiple channels to realize the objective and maximize the results. These strategies…
Read More...

Combined Company to Focus on Developing Solutions for Marketing’s Most Critical Challenges from Acquisition through Retention and Loyalty CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced…
Read More...

Broadly speaking, being customer-centric in your marketing represents a shift from a sole focus on company objectives to a focus on customer objectives first. The thought is that happy customers will lead to the meeting of your company…
Read More...