customer-centric marketing

B2B Demand Generation involves exploiting diverse marketing strategies to increase product or service awareness and demand. Marketing teams focus on multiple channels to realize the objective and maximize the results. These strategies…
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Combined Company to Focus on Developing Solutions for Marketing’s Most Critical Challenges from Acquisition through Retention and Loyalty CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced…
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Broadly speaking, being customer-centric in your marketing represents a shift from a sole focus on company objectives to a focus on customer objectives first. The thought is that happy customers will lead to the meeting of your company…
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