customer-centric marketing

Combined Company to Focus on Developing Solutions for Marketing’s Most Critical Challenges from Acquisition through Retention and Loyalty CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced…
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Broadly speaking, being customer-centric in your marketing represents a shift from a sole focus on company objectives to a focus on customer objectives first. The thought is that happy customers will lead to the meeting of your company…
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