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customer-centricity

Sojourn Solutions Announces Strategic Partnership With Rainmaker Associates to Drive Data-Enabled Customer Centricity

Sojourn Solutions, a world-class marketing operations consultancy specializing in marketing automation solutions, is partnering with Rainmaker, which delivers transformative Salesforce-based solutions, to help its clients drive improved customer and employee experiences that deliver measurable business results Sojourn Solutions, a world-class marketing operations consultancy specializing in marketing automation solutions, is partnering with Rainmaker, which delivers transformative Salesforce-based solutions, to help its…

Is Customer-Centricity Still a Fantasy in Marketing and Sales?

How would you define a Customer Experience strategy for an 'invisible' customer? Despite all the data and analytics that marketers now have access to, the customer continues to be an invisible identity - putting massive barriers in the way of developing a customer-centric approach for Marketing, Sales and Service. The Customer Service industry has transformed dramatically in the last 5-6 years. We have often heard from MarTech leaders debating over customer experience as a destination or a journey. For both cases, we feel,…

New Research Reveals Growth of Customer Success Profession and its Strategic and Financial Role in Enterprise Business Success

Compensation for Customer Success Professionals Increases and Compensation Structures Evolve as Revenue Responsibility Grows Across Customer Success Teams  Totango, the leader in Customer Success for the enterprise, released preliminary findings from the 2019 State of the Customer Success Industry and Salary Report, which revealed that the Customer Success profession has grown exponentially year-over-year, expanding beyond traditional job titles and taking on a larger strategic and financial role in an enterprise’s business…

New Research: Global Businesses are Failing to Live up to their Claims of Putting the Customer First

Businesses Are Failing Because Their Organizations Aren't Set up for Collaboration - yet Two-Thirds of Global Businesses Are Worried About Being Digitally Disrupted by Competitors New research reveals that over 80 percent of businesses are talking about the benefits of a customer-first approach, but few of these are turning talk into action. Over half (51 percent) of respondents said customer centricity isn't focused on enough in their organization, despite the rhetoric. This is according to a global research report from…

Qualtrics Announces Innovations in Mobile, B2B, Voice and Prescriptive Insights to Accelerate Customer Experience Industry

New Products and Features Help Organizations Create CX Programs That Engage Customers on Their Terms, Proactively Surface Insights and Activate Entire Organizations The Experience Management Summit, Qualtrics, the leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry, improving how brands manage and optimize their customer experiences. These innovations represent a fundamentally different approach. With Qualtrics Customer…

What Digital Transformation Is — And Isn’t

As companies in every industry focus on their digital transformation plans, the term itself gets murkier and murkier. In a sea of jargon and marketing lingo, it’s hard for many to answer the question: What exactly is digital transformation in 2018? Confusion exists for good reason. Companies have invested billions in information technology for decades and embraced the internet for all the revolutionary impact it has on business processes and commerce. You’d be hard-pressed to find a B2B company that hasn’t digitized any…