Browsing Tag

customer engagement solution

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Bridgetree Introduces New Customer Engagement Solution, LIFT

Offering EnablesMultichannel Data Management with Extensive Solution Support Bridgetree, a leading data-driven marketing services company, announced the market launch of its newest customer engagement solution, LIFTTM. With almost 25 years’ experience solving unique business challenges and driving profitable sales for its clients, the company islooking to further integrate client data and implement best-of-breed solutions to drive personalization. LIFT is built toaccommodate increasing volumes of structured and…