FOCUS Brands Consolidates Gift Card Programs for all Brands under Givex

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Givex, the cloud-based customer engagement solution that helps to streamline business operations from end-to-end, announced today their partnership in providing FOCUS Brands their first united gift card processing platform for their U.S. business

Givex, the cloud-based customer engagement solution that helps to streamline business operations from end-to-end, announced their partnership in providing FOCUS Brands their first united gift card processing platform for their U.S. business.

Atlanta-based FOCUS Brands is the parent company of more than 6,000 restaurants, cafes, ice cream shoppes and bakeries, which comprise prominent multi-channel foodservice brands Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s®.

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Prior to the Givex launch, FOCUS Brands had multiple gift card processors for the various concepts and their U.S. locations. By uniting all brand gift cards under a single solution, FOCUS Brands is now able to streamline reporting and fund settlement across the organization and gains the ability to recognize and encourage customers to frequent multiple brands. The Givex functionality also allows for existing gift card accounts and historic transactions to be imported into the Givex database, ensuring previously purchased gift cards can still function and be tracked under the new united platform.

Givex was chosen as the single-solution U.S. gift card provider, in part, because of its strong track record as long-time program partner of McAlister’s Deli.

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“The Givex team added immediate value throughout the migration and onboarding process,” says Dan Gertsacov, EVP and Chief Commercial Officer, FOCUS Brands. “The united gift card solution will be a great help to our U.S. franchise business owners and allows us to better serve our customers. The critical first step to evolving our gift card program, leveraging one gift card processor across all brands, opens up many opportunities and we’re very excited to continue to expand our program and relationship with Givex.”

“FOCUS Brands has been a great partner to us,” says Mo Chaar, Chief Commercial Officer, Givex. “We are very proud to be of service to them in building the program they need for long-term success. More businesses are recognizing that a single, enterprise-wide gift card program can be a powerful strategic tool and we are glad to help them realize the benefits of this branded currency.”

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