Icon Source Democratizing Sports Marketing Industry
Company Empowers Brands of all Sizes to Access, Engage and Acquire Athletes For Endorsements, Appearances, Speaking Events and Social Media
Icon Source, a digital marketplace that connects aspiring brands and professional athletes, launches its secure on-demand marketplace, giving brands direct access to the world’s most elite athletes and emerging stars. With more than 500 athletes on the platform, Icon Source brings the high-net worth and formerly exclusive sports endorsement market beyond Fortune 1000 by providing companies with an efficient workflow, clear conversations and simple preloaded contracts; saving time and money.
Founded by former professional athlete and award-winning sports marketing veteran, Chase Garrett, Icon Source is redefining the relationship between athletes and brands by providing expert strategy and production services along with its unique, on-demand marketplace platform. With global to hyper-local opportunities, the company allows brands of all sizes to execute short-term, time sensitive engagements to broaden impact across key channels.
Harnessing technology to amplify marketing budgets, Icon Source’s mobile application and AI technology pairs athletes and brands based on social audience demographics. Companies also have the ability to run organic searches for athletes based on schedule, demographics, sports and personal interests.
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“Billions of dollars are spent annually on athlete endorsements, with the vast majority going to the world’s top 100 athletes. The sports marketing industry caters heavily to big names and big brands,” shares Garrett. “As social media and online platforms continue to transform our ability to access and interact with people and as the college market begins to embrace compensation, it is an ideal time to create a secure and simple communication channel to connect directly to athletes and/or their agents for engagements.”
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Icon Source Taps Marketing Firm for Launch
To drive marketing efforts around its launch, Icon Source has partnered with full-service digital public relations and marketing firm, Trevelino/Keller (T/K). The Atlanta-based agency brings more than 17 years of experience in brand reputation and media strategy to the partnership, along with a legacy of sports marketing with the Olympics, World Cup and College Football Hall of Fame. T/K is tasked with a comprehensive integrated marketing strategy across earned, paid and shared media
“Launching and establishing disruptive brands is in our DNA at T/K,” says Dean Trevelino, principal at Trevelino/Keller. “Icon Source’s approach to the athlete marketing space is refreshing and much needed in today’s environment. It adds complete transparency by allowing brands to set all contract details in advance and facilitate payment directly in the system.”
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