Browsing Tag

integrated marketing

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

20-Year Veteran Marketing Leader from the Consumer Sector to Spearhead Innovation Initiatives to Enhance BrandMuscle’s Growth and Increase Customer Value BrandMuscle, the leader in integrated local marketing announced that Robert Olivares, PhD, has joined the team as Senior Vice President of Innovation Solutions. Olivares brings over 20 years of executive sales and marketing experience in the alcohol, beverage and consumer goods industries. In his role at BrandMuscle, Olivares will be responsible for establishing and…

Mosaic North America Names Jason Dubroy Canadian Commerce Marketing and Retail Lead

Canada's largest integrated marketing agency adds omnichannel retail veteran to its leadership ranks North American integrated marketing agency Mosaic has named Jason Dubroy Senior Vice President, Commerce and Experience. Dubroy will work with the North American retail and shopper marketing team, developing digitally driven, integrated commerce programs that build brands and drive business results for Mosaic's clients. Additionally, he will play a key role in agency leadership, operations and new business development.…

Two Media Leaders Join 4media group

Troy Watters and Mark Edwards bring video and media relations expertise to 4media group and its clients 4media group has brought on board two notable media professionals in a move to enhance the integrated marketing and communications company's production and media relations services. Troy Watters joined the 4media group team in October 2020 as the director of production services. His expertise lies in broadcast, expanding on 4media group's videography, video editing and streaming media offerings to their clients. As…

Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media

Partnership Bolsters National and Local Advertising Opportunities to Engage Seamlessly with Redbox's More than 40 Million Entertainment Lovers at the Kiosk, Digital, Mobile, Free On Demand, and More Redbox, America's destination for new-release movies and free streaming entertainment, is expanding opportunities for advertising to reach its millions of customers through a partnership with Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors,…

Meredith Corporation Names Erica Jensen Senior Vice President & Chief Communications Officer

Meredith Corporation – the leading brand-led multi-platform media company reaching 95 percent of all U.S. women and more than 150 million digital consumers – announced that Erica Jensen has been named Senior Vice President and Chief Communications Officer, effective January 29. Jensen succeeds Art Slusark, who retired in November 2020. Jensen will advise Chairman and CEO Tom Harty and Meredith's senior leadership team on communications strategies for the organization and will oversee all external and internal…

Xebec Strengthens Its B2B Marketing Services With Proprietary CRM Tool HELM

Xebec Communications Pvt Ltd, an independent creative and digital marketing services agency has reinforced its B2B solutions for clients with a plethora of new offerings. Xebec is a 28-year-old agency with a specialized focus in the B2B marketing space. The company has offices in Pune, Mumbai and Bengaluru and has handled some marquee clients in the B2B space. Volvo Construction Equipment, Cooper Corporation, ABB, Kohler, Cummins power generation, Demag Cranes, Thyssen Krupp to name a few. Clients in the IT…

CallRail Receives $56 Million Funding

CallRail, a lead-focused marketing, and analytics platform announced that it reached $60M in ARR and received an additional $56M investment from existing investors Sageview Capital and Leaders Fund, showing a strong vote of confidence in CallRail’s growth trajectory, and bringing CallRail’s total capital raised to $132M. The company maintained profitability and a 30%+ YoY growth rate amidst a global pandemic. With a 35% increase in overall call volume between June 2019 and June 2020, consumers are counting on the phone to…

Dispel the Myths in Integrated Marketing: Mission Possible in 2020

The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications approach that ties together advertising, public relations, and social media to deliver a seamless and consistent brand and customer-centric experience. Today's marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets, channels, tactics, and technologies, creating and excelling in that…

BIGtoken Appoints Daina Middleton and Yin Rani to Board of Directors

BIGtoken Inc., a company started as a division of SRAX, Inc, named Daina Middleton and Yin Woon Rani to its board of directors. With these two new appointments, Daina and Yin will join SRAX CEO Christopher Miglino and BIGtoken CEO Malcolm CasSelle on the board for BIGtoken. "We are very pleased to have Daina and Yin join our board," said BIGtoken CEO Malcolm CasSelle. "Daina's marketing and leadership experience with large corporations like Twitter and HP combined with Yin’s extensive CPG background, having worked at…

Grit Mktg Launches As Strategic Marketing Agency

New Company Now Servicing Clients Nationwide Grit Mktg, a strategic marketing agency based in Atlanta, has announced its launch and is now servicing clients nationwide.  Led by senior level marketing executive, Michael Vancza, the agency focuses on strategy, engagement, integrated marketing, experiential, and sponsorships with a heavy focus on analytics to drive outcomes.  Through a strong network of partners, Grit Mktg is able to offer capabilities with senior level thinkers and vendors that are the best in the industry.…

Integrated Marketing Agency Moxē Names Michael A. Monahan President & CEO

Moxē, an award-winning integrated marketing agency and subsidiary of Massey Services, announced that it has named Michael A. Monahan as its President & Chief Executive Officer. Monahan is a corporate communications and public relations leader and veteran with more than 25 years of experience in both agency and publicly traded corporations, including several Fortune 1000 companies. Before joining Moxē, he served as President of Tech Image, an award-winning digital public relations firm headquartered in Chicago, where…

Icon Source Democratizing Sports Marketing Industry

Company Empowers Brands of all Sizes to Access, Engage and Acquire Athletes For Endorsements, Appearances, Speaking Events and Social Media Icon Source, a digital marketplace that connects aspiring brands and professional athletes, launches its secure on-demand marketplace, giving brands direct access to the world’s most elite athletes and emerging stars. With more than 500 athletes on the platform, Icon Source brings the high-net worth and formerly exclusive sports endorsement market beyond Fortune 1000 by providing…

4media group, Inc. Recruits Digital Marketer Thomas Hoehn

Hoehn Brings More Than 30 Years of Social Media and Marketing Experience to Growing U.S. Team 4media group, Inc., a global integrated marketing and communications agency, welcomes experienced digital marketer Thomas Hoehn to the expanding 4media group team in the United States. Consistent with 4media group's plans for growth, Hoehn will be leading and building 4media group's digital and social media practice. Marketing Technology News: Inpixon Completes Acquisition of Global Distribution & Development License Ed…

Wildbrain Spark Launches Direct Advertising in the US – Charles Gabriel to Lead Sales Efforts

Our Premium Kids AVOD Network Reaches 40% Of Kids Under 13 in the United States WildBrain Spark, the digital media division of WildBrain—one of the world's largest independent kids' and family entertainment companies—has appointed Charles Gabriel to the newly created position of Vice President and Head of US Advertising Sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain's digital AVOD sales efforts to its current partners, US media agencies and US brands…

dotdigital Launches Live Chat Service to Turn Conversations into Conversions

dotdigital, the integrated marketing automation solution in Magento Commerce, part of Adobe Experience Cloud, is enriching its core bundled offering with Live Chat to enable merchants to easily access their marketing automation tools directly within Magento Commerce. dotdigital joined forces with Magento four and a half years ago – the first premier technology partner for email marketing – to help merchants expedite their data further, while increasing customer engagement and driving long-lasting loyalty. Now Magento…

Chirp Soars with the Addition of New Partner and Enhanced Capabilities

Chirp, an integrated marketing, communications, public relations and digital agency for high-growth brands, has appointed Marisa Puthoff to Partner, Client Success, and expanded its capabilities to include consumer brands. At Chirp, Marisa will ensure a client-centric approach across the business, deepening the value the agency brings to its clients. Marisa joins Chirp from Edelman, where she was the Client Strategist for the South region. Marisa most recently served as the Client Relationship Manager for Bridgestone…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

Entravision Announces New Sales Leadership in Harlingen – Brownsville – McAllen, TX

Rio Grande Valley Area Influencers Bernice Lopez Smith and Debbie Flores Join Entravision's Integrated Marketing Solutions Team  Entravision Communications Corporation, a diversified global media and advertising technology company serving Latino consumers, announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.…

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

The Future of Customer Engagement

Technology is changing the face of Marketing. In a complex, competitive and fragmented market, building long term loyalty is becoming more and more difficult for brands. At the heart of great customer engagement is a new Marketing mix of data, creativity, and technology. Technology is driving changes in consumer behavior and in order to adapt and thrive, marketers need access to the right data in order to know and understand their audience as individuals and to drive their creative decisions. The Impact of Technology on…