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customer experience

CustomerGauge Brings B2B Customer Experience Solution to HubSpot Marketing System Users

In the battle to unite experience data and marketing data in one system, CustomerGauge's latest integration offering is a massive leap forward thanks to easy two-way integration with Hubspot CustomerGauge, creator of the Account Experience category maximizing retention and growth for B2B companies, announced its advanced integration to HubSpot Marketing & CRM System. The two-way integration is designed to help organizations measure, analyze, and act on feedback throughout the customer journey—including marketing owned…

Understanding Your Customers and Prospect During Uncertain Times

Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to be even more aware and sensitive to the expectations of their customers and prospects. Shopping for major-life purchases (MLPs)—such as a car, loan, insurance, or degree—involves a lot of research, investigation, and comparison. These are big-ticket items that can often get delayed—or even escalated—during uncertain times. Consumers, who…

Intellagents Adds Infinilytics to Marketplace for Next-Generation Claims Processing Capabilities

Infinilytics’ AI platform will lower costs, improve customer experience, and increase efficiency of claims management in a remote environment Infinilytics, an enterprise artificial intelligence (AI) and analytics provider delivering solutions for insurance organizations, is pleased to announce Intellagents, provider of an API ecosystem for insurers and Insurtechs which facilitates faster connections and profitable innovation, has selected the company’s AI-based solution, CHARLEE, to add insurance claims insights to the …

TechBytes with Natalya Pollard, Country Manager at LiveRamp ANZ

Hi Natalya, tell us about your role at LiveRamp and how you started in the industry. Most of my time within the industry has been dealing in data, however, data was used in very different ways when I first began. I could not have imagined then the sheer quantities and applications of data that have emerged with the rise of technology. I have however always believed that data – and in particular customer data – has the power to change businesses. If you want to be competitive in business, you need to understand data,…

MarTech Interview with Doug Bewsher, CEO at Leadspace

"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise goes up." Hi Doug, Covid is a wrecker. How has it impacted your business? First and foremost, it has impacted our employees - we are very focused on keeping everyone and their families healthy, and luckily most of the team -- whether in the US or Israel - can work remotely, but it has definitely been a stressful time for most. From a…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

TeamSupport Expands Leadership Team With VP of Marketing and Communications

Experienced communications veteran to help spearhead omnichannel marketing communications strategy TeamSupport, the industry’s top business-to-business (B2B) focused customer support software solution, announces the appointment of Connie Glover as vice president of marketing and communications. Glover will work closely with TeamSupport CMO, Melissa Hendrick, to ignite growth, demand generation and overall customer experience. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic “We see a…

Druva Most Awarded Data Protection Vendor at 2020 Stevie Awards

Company secures eight honors with innovative, customer-centric SaaS platform designed to help businesses protect their data in the cloud era Druva, Inc., the leader in Cloud Data Protection and Management, announced it received eight awards for outstanding customer service at the 2020 Stevie Awards for Sales & Customer Service’s annual ceremony in Las Vegas in February. Created to celebrate the achievements of sales, customer service and call center professionals, the trophies are the latest honor for Druva’s…

Smartbox Transforms Customer Experiences With Nutanix

Retailer Leverages Technology To Enhance Customers’ Digital Experiences Nutanix, a leader in enterprise cloud computing, announced that Smartbox Group, a leading European retailer of gift experiences, expanded its relationship with the company to support its digital modernization project. Smartbox leverages Nutanix software to modernize its IT infrastructure, streamline operations, and reduce costs in order to delight customers with tailored, real-time experiences. A seamless omnichannel customer experience is now a…

Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

Digital Marketing Institute Shifts to Talkdesk Cloud Contact Center Solutions for Global Customer Service and Sales Teams

Seamless integration with Salesforce, and flexibility to expand globally based on dynamic customer needs, elevates Talkdesk over other cloud competitors DMI chose Talkdesk for cloud scalability to support global expansion, strong reputation for reliability and comprehensive integration with Salesforce Talkdesk offers DMI an agile and easy-to-customize platform through a user-friendly “clicks, not code” approach Streamlined configuration and simple, self-service set up offers DMI complete control over contact…

i95Dev Adds Magento QuickBooks Connector to Its Product Portfolio

i95Dev announces the release of its new connector for Magento e-commerce and QuickBooks Online accounting systems i95Dev announces the release of its new connector for Magento e-commerce and QuickBooks Online accounting systems. i95Dev’s new Quickbooks connector is a quick and secure way to integrate Magento 2 (an Adobe product) with QuickBooks Online accounting system by Intuit. The connector enables merchants to make smarter business decisions by ensuring accurate and consistent data across both the systems, giving…

Arkose Labs Raises $22 Million in Series B Round Led by M12, Microsoft’s Venture Fund

With participation from PayPal and USVP, this new funding round empowers Arkose Labs in its fight to bankrupt the business of online fraud and abuse Arkose Labs, provider of online fraud and abuse prevention technology, announced it has raised an additional $22 million in Series B funding led by Microsoft’s venture fund, M12, as well as participation from existing investors PayPal and USVP. “We are proud to welcome Arkose Labs to M12’s portfolio. With Arkose’s end-to-end anti-fraud platform, enterprises across the globe…

Q-nomy Presents a Suite of Solutions to Help Customer Service Operations During the Coronavirus Crisis

Q-nomy’s omnichannel customer journey management solutions address the challenges of providing personal customer service at a time when face-to-face interactions need to be minimized Q-nomy Inc., a leading global provider of omnichannel customer journey and customer experience optimization solutions, is presenting a full suite of software applications designed to enable personal customer service despite the limitations of social distancing. Q-nomy’s flagship product Q-Flow is a robust software platform that handles B2C…

[24]7.ai Launches Free Software to Help Businesses Communicate

In the Wake of the COVID-19 Outbreak, Company Announces Free Automated FAQ Solution and Chat Solution to Deflect Calls from Contact Centers 7.ai, a global leader in intent-driven customer engagement solutions, announced that it is making its FAQ solution 7 Answers and agent console 7 Chat available at no charge, to help enterprises dealing with an overwhelming call volume related to the COVID-19 virus. These solutions are designed to enable businesses to launch a self-service FAQ Search or Help interface on their web site…

Hoodoo Digital Becomes a Gold Partner in the Adobe Solution Partner Program

Hoodoo Digital, a provider of Adobe Experience Manager, Adobe's experience management and delivery offering, has recently become a Gold Partner in the Adobe Solution Partner Program. Last year, they attained the Silver Partner level and just last month achieved the Adobe Experience Manager Sites Run & Operate specialization. Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers Gold partners are regional companies that have earned a high regional designation in a…

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

#Relater 2020: TechBytes with Adrian McDermott, President of Products at Zendesk

Hi Adrian, you are the go-to architect for Zendesk products. What approach do you take to create easy, cohesive, and frictionless experiences along the entire customer journey? Customer experience (CX) is the sum of each service moment along the customer journey, from one purchase to the next. My approach is to always ensure that we have a robust Omnichannel strategy to anticipate potential disconnects in customer engagements, and that allows them to retain important information to deliver a cohesive and frictionless…

Bidgely Enterprise Analytics Succeeds in Transforming Smart Meter Data into Customer Analytics and Grid Edge Intelligence, and Utility…

Artificial intelligence and personalization drives intelligent demand side management program planning and customer targeting, reduces churn, improves call center operations and more Bidgely has successfully equipped its global utility and energy retailer partners with new tools to create value from untapped customer data through its artificial intelligence-powered Enterprise Analytics Solution. Bidgely has partnered closely with global customers like TEPCO, NV Energy, Duke Energy, VSE and others to extract data insights…

AI Can Help Improve These 4 Things

Ever since a group of Mathematicians and Scientists gathered at New Hampshire's Dartmouth College 65 years ago and laid the groundwork for Artificial Intelligence (AI), we've watched AI have a colossal impact on countless businesses and industries. Advertising and Marketing are no exception. In digital media, enlisting the help of machines to interpret information, extract insights, and even generate ad creative is transforming the way marketers work and guiding the decisions they make on behalf of their brands. Data may…