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customer experience

Quadient Pursues the Execution of Its Strategy With the Sale of ProShip

Quadient pursues the execution of its strategy with the sale of ProShip Quadient, formerly Neopost, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced the sale of its subsidiary, ProShip, a global provider of automated multi-carrier shipping software, to FOG Software Group, a division of Constellation Software, Inc,  a company listed in Toronto. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart The divestment of…

Virtana Advances Growth and Frictionless Customer Experience with Appointment of New COO, Lisa Alger, and CMO, Scott Leatherman

Alger and Leatherman Add Industry Leadership and Expertise to Foster Continued Growth and Adoption of Hybrid Infrastructure Management Virtana, the leader in hybrid infrastructure management, announced the expansion of its executive team with the appointments of Lisa Alger, as chief operating officer (COO), and Scott Leatherman, as chief marketing officer (CMO). These appointments underscore Virtana’s position at the vanguard of infrastructure management and AI-powered analytics that drives IT insights. “We’re…

Ada and Zendesk Strengthen Customer Service Platform Integrations

Ada’s Automation and AI Enhance the Customer Experience Across Zendesk Platform Ada, the market leader for Automated Customer Experience (ACX), announced a deeper strategic partnership with Zendesk, the customer service and engagement platform provider, aimed to help companies improve customer satisfaction by providing compelling personalized experiences for end customers. Ada’s automation capabilities now synchronize with Sunshine Conversations, a next-generation messaging platform that lets companies build interactive…

Helpshift Announces Elevation of Key Executives to Bolster Leadership Team

Founder and current Chief Strategy Officer, Abinash Tripathy, taking over role of CEO while current Chief Revenue Officer, Eric Vermillion, takes over role of President as company achieves recent goals and looks ahead Helpshift, the Digital Customer Service leader, announced that Founder and former head of strategy, Abinash Tripathy, is stepping into the role of Chief Executive Officer and Eric Vermillion, former Chief Revenue Officer, will serve as President. Helpshift has brought automation and AI solutions to the…

CX Leader Arise Virtual Solutions Announces Silver Anniversary

Arise Virtual Solutions Inc. (Arise), a leading provider of customer experience and business process outsourcing (BPO) services, announced that it is celebrating its Silver (25th) Anniversary. The company's Chief Executive Officer, Scott Etheridge remarked, "We have achieved this milestone through the hard work and dedication of our employees and the strong operating values that allow us to embrace possibilities and make a difference each and every day." Marketing Technology News: Hosting Service HOUST Takes up…

Global Education Platform Streamlines Digital Customer Experiences, Boosts Student Engagement, and Increases App Rating by 71% With Swrve

Education platform, Wall Street English uses Swrve to deliver hyper relevant, localized, real-time mobile messaging to 90,000 students in 28 countries worldwide Swrve, the world leader in mobile marketing and customer engagement announced today that Wall Street English is increasing in-app engagement and boosting student retention with Swrve. The award-winning education platform uses Swrve to deliver hyper relevant localized mobile messaging to students in 28 countries worldwide. Awarded Best Education Platform of the…

Alorica Appoints Brian Delaney as President of Its Latin America & Caribbean Business

Executive Leader Brings Strong Track Record of Growth Acceleration and Expertise Leading Business Transformations in Key Market Alorica Inc., a global leader in customer experience solutions, announced that Brian Delaney has joined the company as President of Alorica’s Latin America & Caribbean Operations. In this role, Delaney will oversee 15,000 employees across seven countries in which Alorica operates. Reporting directly to Chief Operating Officer, Greg Haller, Delaney will manage the company’s expanding…

Study Reveals Hidden Drivers of AI Adoption

New research from The Harris Poll and Interactions offers new look into AI decision-making Interactions, LLC, the world’s largest stand-alone artificial intelligence (AI) company, announced the release of “State of AI Decision-Making,” a report that unveils top drivers of AI adoption in the enterprise, with surprising results. The leading narrative when it comes to investing in AI and automation is the potential to cut costs; however, this new research, conducted by The Harris Poll, reveals that immediate financial…

Verint Positioned as a Leader in Gartner’s Magic Quadrant for Workforce Engagement Management for the 12th Consecutive Time

Verint Systems Inc., The Customer Engagement Company, announced that Verint has been named a Leader by Gartner, Inc. in the research and advisory firm’s Magic Quadrant for Workforce Engagement Management (WEM) report*. Gartner indicates that WEM Magic Quadrant Leaders “provide functionally broad and deep WEM solutions that can be deployed and supported globally. Their software is suitable for enterprises of all sizes and complexity, and they have broad industry coverage. Their revenue is strong and new references are…

Kount Announces Second Annual Digital Protection Summit Featuring the Identity Trust Global Network and Keynote Speaker Earvin…

Key Discussions Will Include Personalizing Customers Experiences, Applying Adaptive Friction, Preventing Account Takeover, and Implementing Fraud Prevention Best Practices Kount, the leading AI-driven fraud prevention solution, announced its second annual Digital Protection Summit will be held April 14-15, 2020 in San Diego, CA. With a theme of “Bring Your ‘A’ Game”, the Summit’s lineup features sessions with experts in fraud prevention, discussions with industry-leading businesses, and keynote addresses from Earvin…

Genesys Cloud Now Available on AWS Marketplace

Simplified procurement and administrative processes make it easier for enterprises to access the market-leading cloud customer experience platform from Genesys Genesys, a global leader in cloud customer experience and contact center solutions, announced that Genesys Cloud is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors. The catalog makes it easy for organizations to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Now,…

Enterprises Still Failing to Adopt Digital-first Globalization Strategies Despite Customer Engagement Benefits and Opportunities, SDL…

80% of Respondents Have Global Expansion Plans Over the Next Three Years, but Only a Third Would Deploy a Digital-First Strategy A report published today by SDL, a global leader in content creation, translation and delivery, reveals the majority of brands are still ignoring the benefits of a digital-first globalization strategy, and instead focus their efforts on deploying a local sales team when entering new markets. “Global enterprises are hindering their expansion plans by focusing on a sales-first approach, before…

New Research on Leading Retailers Reveals Vital Balance of Customer Experience and Operational Efficiency

Study Quantifies the High Cost of Digital Downfalls Amounting to Millions in Extra Expenses, Eroding Retail Profits and Threatening Customer Loyalty The digital customer experience for retailers remains critical to safeguard customer loyalty and retail profits, according to a new report detailing customer satisfaction rankings of 25 preeminent retailers announced today by Verint Systems Inc. The Customer Engagement Company™. Based on consumer survey panel data from more than 6,000 shoppers, the Verint Experience Index:…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Hosting Service HOUST Takes up Residence in Talkdesk Cloud for Customer Service Solutions

Reliability, comprehensive reporting and analytics are crucial to HOUST implementing Talkdesk Enterprise Cloud Contact Center across 19 offices worldwide to Talkdesk, Inc., the cloud contact center for innovative enterprises, announced HOUST selected Talkdesk to power its Client Success and Guest Support teams. Formerly Airsorted, HOUST is a property management company using technology to create an infrastructure for the fast-growing sharing community. HOUST makes hosting through Airbnb, Booking.com, Expedia and HomeAway,…

Genesys Applauded by Frost & Sullivan for its Commitment to Helping Clients Deliver Personalized Customer Experiences and Improve…

With an extensive portfolio guiding the cloud migration process, Genesys enables contact centers to achieve greater productivity and customer engagement Based on its recent analysis of the Latin American & Caribbean contact center solutions market, Frost & Sullivan recognizes Genesys with the 2019 Latin American & Caribbean Company of the Year Award. It employs artificial intelligence (AI) and machine learning engines to optimize operations for agents. With a portfolio of products adapted for local markets,…

R2integrated Elevates Digital Stack by Appointing Michael Paige as Chief Technology Officer

Leading industry executive and technology expert joins Baltimore-based digital marketing agency from Oracle R2integrated, a rapidly growing, digital marketing agency, announced today that it has hired former Oracle customer experience executive, Michael Paige, as Chief Technology Officer (CTO). An adept software development leader, Paige will apply his more than 25 years of client partnership experience toward further optimizing R2i's technology resources so its clients maximize the full potential of their marketing…

Zendesk to Hold Annual Analyst and Investor Event on March 4, 2020

Zendesk, Inc. announced that as part of its global user conference, Relate 2020, it will hold its annual analyst and investor event on March 4, 2020 in Miami, Florida. The analyst and investor event will include executive presentations followed by a question and answer session. It will be available via live webcast beginning at 1:00 p.m. Eastern Time, and an archive version will be available for six months. Both will be accessible by visiting Zendesk’s investor website at investor.zendesk.com. Marketing Technology News:…

How Can You Use Research to Enhance the User Experience?

As more Marketing strategies focus on delivering an enhanced user experience, research has become increasingly popular. 70% of CEOs see it as a competitive differentiator. Digital strategies can benefit drastically from user insights and, as a result, marketers are able to provide a solution that will work best for their specific target audience. By understanding user behaviors, attitudes and needs you can ensure the success of a digital campaign. With 53% of consumers today feeling that brands are failing to meet their…

CleverTap Names Julie Simon Vice President of Marketing for Asia-Pacific Region

B2B Industry Veteran to Spearhead Go-To-Market Strategy and Regional Growth CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced that Julie Simon will join the company as vice president of marketing for Asia-Pacific. In this newly-created role, Simon will lead all aspects of marketing for APAC, including go-to-market strategy, digital marketing, partner marketing, and branding and awareness programs. "As CleverTap continues its aggressive global expansion strategy, bringing on a…