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customer experience

Vonage Expands Channel Programme Internationally, Names Industry Leader Adam Wilson UK Channel Lead

Company to Launch UK Channel Programme at Channel Partners Evolution Europe Even Vonage, a global business cloud communications leader, is launching its award-winning Channel Programme in the UK and has appointed industry leader Adam Wilson as UK Channel Lead, effective immediately. Mr. Wilson reports directly to Mario DeRiggi, SVP Channel Sales and Business Development. “I look forward to leading the charge as Vonage builds relationships within the UK channel market and brings unique, customisable solutions powered by…

Decibel Raises $17 Million in Series B Funding Round

The Digital Experience Intelligence Leader Has Grown 70% Year-Over-Year Decibel, the leader in digital experience intelligence, has closed its Series B investment round raising $17 million. The round was led by Draper Esprit, one of the most active venture funds in Europe, along with existing Series A investors Eight Road Ventures and John Simon, via his Ventureforgood investment entity, participating. In total, Decibel has raised $26 million over two rounds. The investment will be used to take its experience-focused…

Budding Perth Growth Marketing Agency Launches

The Bud Team Has Launched a New Growth Marketing Agency to Expand Capabilities Across SEO, Paid Search, Social and Content and Bring a New Customer Experience Approach to the Perth Digital Marketing Agency Landscape With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to bring it back to what many fundamentally set out to achieve, business growth. The need for digital started with a revolution in…

MarTech Interview with Bruce Buchanan, CEO at Rokt

"Using AI and Machine Learning to optimize your digital presence is useless without having a strong brand for customers to connect with. " You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Rokt and what attracted you to the Transaction marketing ecosystem? I spent 10 years building Jetstar (until 2012), APAC’s leading low-cost airline where I led a team of 7000+, and managed revenue in excess of $3 billion. At Jetstar, we were continually looking to improve…

Meridian West Selects Qualtrics To Help Its Financial Services Clients Become More Customer-Centric

Lightning-fast analysis in an integrated platform allows consultancy firm to help the companies they work with become more client-focused Qualtrics, the leader in customer experience and creator of the experience management category, has announced that it is now working with research consultancy firm, Meridian West, to help its clients in the financial and professional services industries understand their customers better. The Qualtrics solution allows Meridian West to enhance its analytics capabilities and perform…

Convey Unveils Partner Program to Transform Last Mile Delivery

ConveyPLUS Allows Retailers to Connect, View, and Act on Disparate Data Across the Supply Chain to Create Last Mile Competitive Advantage In the release dated Nov. 21, 2019, the second bullet, first sentence should read: Dropship: The industry’s top distribution and fulfillment companies, including Logicbroker, are partnering with Convey to simplify and manage the complexities associated with the dropshipping model – and to ensure shippers deliver a consistent, cost-effective customer experience, regardless of…

TechBytes with Barbie Koelker, VP Marketing at DISQO

Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts for DISQO, a rapidly growing consumer-first insights platform that is moving market research forward. While DISQO helps marketers and researchers-tune in and listen to audience opinions and behaviors, I serve as a microphone: defining our voice, crafting our story, and otherwise driving discovery by shining a spotlight on the amazing solutions we offer — and the people who make it possible. As I would…

LogMeIn Finds that 85% of Customer-Facing Teams Are Frustrated with Lack of Technology Needed to Meet Customer Expectations

Global Study Reveals Rising Customer Expectations are Outpacing Adoption of AI Tools that Drive Efficiency and Improve Customer Experience LogMeIn announced the results of a global study conducted in partnership with Ovum to understand how support agents are faring in the age of ever-rising consumer expectations. The findings reveal that the vast majority of surveyed agents believe that the technology tools provided to customer-facing employees are not evolving as quickly as their needs are. Today’s customers expect agents…

Global CX Summit 2019: Experience. Engage. Evolve

Today’s ultra-connected, empowered, and uncompromising customers interact with brands in an unprecedented way. With an incessant increase in market competition, the real battle companies are fighting for is the customers' attention. The only way to cut through this clutter is by delivering superior Customer Experience. 67% of today's customers have turned into serial switchers who, in the event of bad Customer Experience, will switch to another brand before you can say CX! Keeping in mind the evolving…

Things Marketing Leads Need to Know about Benchmarking Discounts Effectively

For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across both owned and paid media channels including print, broadcast, and digital. However, email has historically been a popular vehicle for delivering offers to consumers relatively quickly and cheaply. The low cost of email has tempted marketers to get lazy with their offer optimization strategies and resort to “batch and blast” tactics as the ROI tends to…

Wynn Las Vegas Expands CX Program With Medallia to Include Convention Feedback

Medallia, Inc., the global leader in experience management announced that Wynn Las Vegas, a Medallia customer for five years currently experiencing the highest NPS scores in the resort’s history, has expanded its customer experience program to its convention business. The Forbes Travel Guide Five-Star resort will debut a 430,000-square-foot convention space expansion in February 2020 and is looking to Medallia to facilitate feedback from all conventions, meetings, events and catering clients to gain actionable insights to…

Northgate Improves Customer Engagement With New Guidance Technology

The UK's Leading Business Vehicle Hire Specialist Drives Growth with Moxie Concierge Northgate, the UK’s largest van rental company, announced a further investment in customer engagement technology with Moxie Software, a leading provider of digital guidance and engagement software solutions. As part of Northgate’s mission to make the customer journey across its websites as convenient as possible, Northgate will deploy Moxie Concierge to provide customers with useful displays of information to guide them through the online…

Ping Identity Announces Winners of the 2019 Identity Excellence Awards

Equifax, Intuit, Merrill, and TIAA Among Companies Recognized for Leading Achievements in Identity Security Ping Identity, a pioneer in Intelligent Identity solutions, announced the winners of the 2019 Identity Excellence Awards, a program that distinguishes the customers who are setting the bar for innovation and excellence in identity security. The recipients were awarded at Ping Identity’s IDENTIFY conference in New York. “These companies have adopted best practices that not only strengthen their security posture, but…

Marketing Synergies Realized: AlchemyLeads Search Marketing Acquires Co Flex Marketing in Chicago

AlchemyLeads Search Marketing LLC, A search engine marketing and software development company based in Los Angeles, CA has acquired Co Flex Marketing, an internet marketing company specializing in the legal industry based out of Chicago, IL. The transaction finalized on November 11, 2019, for an undisclosed sum. This includes all intellectual property rights and core business functions built to service the software and digital marketing needs of businesses in the legal field and surrounding industries.  "The…

Advanced Personalization Helps Top Retailers Make More Money and Hold off Amazon

Today’s retail and e-commerce email marketers face a twin set of challenges as they head into the holiday shopping season and beyond: making more money through email and competing against Amazon for the minds and wallets of their customer base. Now, new research shows how they can fight both battles with the same weapon: advanced personalization, which can help their messages stand out from their inbox competition and make them the go-to brand for their customers. Email marketers stand to gain at least two big…

Booz Allen Hamilton and Medallia Form Strategic Alliance to Revolutionize Government Experience

Medallia announced a strategic partnership with Booz Allen Hamilton that fuses Booz Allen’s Experience Management consulting expertise and implementation services with Medallia’s award-winning Customer Experience Management platform, the Medallia Experience Cloud. This new partnership is designed to enable government agencies to deliver world-class customer experience (CX) and employee experience (EX) programs that are powered by Medallia and informed, designed and delivered by Booz Allen, to empower those in public service…

RCBC Bankard, Inspiro and Verint Lead the Way in Customer Experience with Innovative Voice Biometrics

Verint Systems Inc., The Customer Engagement Company, in partnership with Inspiro Relia, Inc. (Inspiro), have optimised the quality of RCBC Bankard’s call centre operations with the implementation of Verint’s innovative voice biometrics solution*, part of its Identity Authentication and Fraud Detection (IAFD) offering. The combination gives the organization high-level expertise and automated technology to help reduce costs and improve the overall customer experience. RCBC Bankard Services Corporation, the credit card arm…

RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CDP Institute Vendor Comparison Report. The Customer Data Platform Institute is a vendor-neutral organization dedicated to…

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…

Brierley+Partners’ B-Stamp Technology Leads Sapporo to Win Loyalty360’s Customer Engagement & Experience Platinum Award

B-Stamp Reinvents Customer Tracking and Engagement with Interactive Digital “Punch Card,” Separates Loyalty from Payment Method Brierley+Partners, internationally recognized as the industry leader for creating lifetime brand loyalty, announced that its customer, Sapporo Lion, was awarded the Platinum award at Loyalty360’s Customer Loyalty Awards. The star of Sapporo’s winning campaign was Brierley’s B-stamp, which enabled Sapporo to overcome its challenges in customer tracking, while driving engagement with an interactive…