Browsing Tag

customer experience

How CMOs Succeed with AI-Powered CX

What we’ve learned from the early days of CX technology is that forcing customers to conform to rigid mechanical processes (language choices, service versus support options) doesn’t provide a customer-centric approach. It didn’t take long for people to figure out pressing “O” to get a live operator—or shouting “agent” in frustration—was almost always the best choice. Thankfully, AI, powered by Machine Learning and evaluated and fine-tuned by humans, has come a long way in the last decade. AI-powered virtual assistants are…

Akamai Edge Platform Increases Security Protections for Content, Sites, and Apps

Enhancements Accelerate Cloud Transformation and Improve Security Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, today announced enhancements focused on maximizing security, quality, and reliability from the cloud to the digital touchpoint. With these new features, the Akamai Intelligent Edge Platform enables organizations to optimize and secure the critical point where they monetize and differentiate their services and push the boundaries of digital experiences.…

Maruti Suzuki Turns into a Start-up Growth Hacker for Five Companies

One of the world’s most preferred and valuable car brand, Maruti Suzuki, is expanding its horizon in the startup ecosystem. According to the latest news brief, the Indian auto-giant has announced collaborating with startups – Enmovil, Docketrun, Eyedentify, Xane, and SenseGiz. This partnership includes the startups for proof of concept (PoC) under its MAIL Program. MAIL stands for the Mobility and Automobile Innovation Lab (MAIL) program, which is conceived to help PoCs toward real-time applications in the business and…

Total Economic Impact Study for Qualtrics CustomerXM Shows Over 630 Percent Return on Investment over Three Years

Conducted by an Independent Consulting Firm, the Study Demonstrates How CustomerXM Enabled Organizations to Generate Bottom Line Business Outcomes Qualtrics, the leader in customer experience and creator of the experience management category, released its Total Economic Impact study, conducted by Forrester Consulting, quantifying the benefits and returns of Qualtrics CustomerXM. The study concluded that a composite organization based on interviewed Qualtrics customers saw a return on investment of 633 percent over three…

Comcast Announces Appointment Of Dennis Mathew As Senior Vice President Of Western New England Region

Comcast announced that Dennis Mathew has been named Senior Vice President of the company's Western New England Region, which employs more than 1,600 people and encompasses 300 communities in Connecticut, western Massachusetts, Vermont, western New Hampshire and New York. In this role, Mathew is the top executive responsible for all aspects of the business including sales, marketing, operations, financial performance and the customer experience. "I'm thrilled Dennis has accepted this role and I am…

Automated Check-Out Start-Up IMAGR Partners with Major Japanese Retailer

New Zealand technology start-up, IMAGR, has just announced its first international sales partnership, securing a deal with Japanese H2O RETAILING CORPORATION. IMAGR is the creator of the SmartCart intelligent shopping trolley. Harnessing computer vision technology and AI, this queue-busting solution automates checkouts and payments for a frictionless shopping experience. IMAGR's first international roll out is anticipated for May 2020 and discussions are already underway with New Zealand, US and European retailers for…

rue21 Selects GroupBy to Enhance Its Digital Commerce Experience

GroupBy’s eCommerce search technology will empower rue21 to drive a highly relevant customer experience GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in this space, announced that rue21, a leading fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce, to enhance the online shopping experience for its customers. Marketing Technology News: ChannelAdvisor…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

rue21 Selects GroupBy to Enhance Its Digital Commerce Experience

GroupBy’s eCommerce Search Technology Will Empower rue21 to Drive a Highly Relevant Customer Experience GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in this space, announced that rue21, a leading fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce, to enhance the online shopping experience for its customers. “Our partnership with GroupBy takes us further in…

Messagepoint’s AI-Powered Customer Communications Management Solutions Now Listed on Salesforce AppExchange, the World’s Leading…

Customers Can Now Deliver a Better Customer Experience Through More Personalized, Consistent and Compliant Omni-Channel Communications Messagepoint Inc. announced that its leading Customer Communications Management (CCM) solutions are now available on Salesforce AppExchange. Customers can leverage Messagepoint to optimize both the content and management of their digital and printed communications for customers. Messagepoint is an award-winning cloud-based platform that gives non-technical marketing and customer service…

ZS Introduces the AI-Based VERSO Product Family to Enable Intelligent Commercial Execution

As pharma's customer base grows increasingly diverse and omnichannel customer engagement becomes a necessity, pharma's traditional commercial execution approach can't keep up. To improve the customer experience, pharma companies have to start by changing the experience within the commercial organization—arming teams with the data-driven, actionable, customer-level recommendations they need to succeed. That's why global professional services and technology firm ZS has launched VERSO, an AI-based product family designed for…

The Top 3 Delivery Trends That All Brands Should Be Paying Attention To

How often do you use on-demand delivery services such as Postmates or Instacart? For more than 22.4 million consumers who’ve spent $57.6 billion in these apps, they have become an industry standard for real-time delivery of almost anything you can imagine. “There’s an app for that” has segued into “you can have that delivered — today.” At project44 we surveyed over 750 customers and 500 marketing executives to learn consumer expectations for the rapidly growing Delivery Economy — the pervasive sentiment in which customers…

MarTech Interview with Sandie Overtveld, VP APAC at Zendesk

"The expansion of our regional hub in Singapore is the next step in this continuing growth trajectory, Our Singapore product and engineering teams lead the end-to-end development responsibilities for Zendesk Chat." Why did you decide to expand your vision in developing tech talent in APAC? Do you have similar plans for other regions? Zendesk has seen consistently high growth in APAC - north of 30 percent year-on-year - since we opened our first regional office in Melbourne in 2011. Fast-forward to today, and we now have…

Talkwalker Launches AI-Powered Solution to Better Analyze Customer Conversation Data

Talkwalker, a reputed social listening and analytics company, launched their new product 'Customer Data +' that allows businesses to analyze their customer conversations data. Presently, Talkwalker analyses text data from service emails, chats, surveys, and call center transcripts. The latest AI-powered Consumer Insights feature was expected to enhance the social media and web data capabilities of Talkwalker. Also Read: Monetate Acquired! What This Means for the Unified Cloud Commerce Industry? The platform has the…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

The partnership helps brands to transform the offline customer experience using online insights IgnitionOne, a global marketing technology and services leader, has partnered with digital signage software company Enplug to enable brands to leverage Customer Intelligence to personalize the in-store experience. By utilizing IgnitionOne’s Customer Intelligence Platform, brands can adapt their in-store signage in real-time, creating customizable customer experiences tailored to shopper preferences, seasonal trends, and regional…

MuleSoft Announces Anypoint Service Mesh, Extending the Power of Anypoint Platform to Any Microservice

With discoverability, management and security of any microservice now available on Anypoint Platform, MuleSoft removes productivity roadblocks and supercharges innovation MuleSoft, provider of the leading platform for building application networks, announced Anypoint Service Mesh, a new solution that dramatically simplifies how companies can discover, manage and secure microservices. Anypoint Service Mesh brings security and reliability to any microservices-based application, regardless of language or deployment model,…

SDL Tridion DX Provides a Single Solution for Brands to Create, Manage, Translate and Deliver Content to Customers, Partners and Employees

Combines the Best of SDL’s Web Content Management, Structured Authoring and Enterprise Search in One Intelligent Content Platform SDL, a global leader in content creation, translation and delivery, announces the latest release of its SDL Tridion DX platform. The digital experience solution addresses the problem of enterprise information being scattered across organizational and technology silos, resulting in poorly managed content, subpar customer experiences (CX), compliance risks and liabilities. “As a partner of SDL,…

Sprinklr Named the Only Leader in Social Suites Wave Q4 2019 by Independent Research Firm

Achieved the highest score among all reviewed vendors in its current offering, strategy, and market presence Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that the company was named the only leader in the Forrester Research, Inc. report, the Social Suites Wave Q4 2019. This is the first-ever publication of Forrester’s Wave for Social Suites. In the competitive evaluation, Forrester analysts looked at the five core capabilities essential to successfully governing social media in the…

Majority Of Global Consumers Frustrated With Disconnected Experiences, 72% Willing To Seek Out Alternatives

Brands Must Integrate Disparate Applications, Data Sources and Devices to Deliver Connected Experiences and Earn Loyalty MuleSoft, provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from…