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customer experience

Automation Anywhere Ranks #1 in Top 10 RPA Products

Automation Anywhere recognized as the leader for the second consecutive year Automation Anywhere, a global leader in robotic process automation (RPA), announced it has received the #1 ranking in HFS’s second annual “Top 10 Robotic Process Automation Software Products” for the second straight year. The RPA ranking is based on interviews with more than 350 customers and product partners across leading RPA software products on the ability to execute, innovate and generate customer success. Marketing Technology News:…

Newgen Enhances its Communication Offering for Superior Customer Experience

Customer Communication Management's (CCM) Updated Version OmniOMS 8.6 Launched Newgen Software Inc., a global provider of low code automation platform managing content, processes, and communication, launched OmniOMS 8.6 – an enhanced version of its customer communication management (CCM) suite. The new version enables users to easily create, design, and manage HTML email communications. "In the era of digital, enterprises need to reinvent customer experience by delivering the right message in the right context, and at…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation

OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages of Intellecta are three-fold in that organizations are realizing benefits in the areas of big data and content management, workforce optimization, and customer experience management and improvement through discovery of customer behavior, sentiment, intents and trends. Today’s enterprises have realized…

Cheetah Digital Achieves HITRUST CSF Certification to Further Mitigate Risk in Third-Party Privacy, Security and Compliance

Certification further demonstrates Cheetah Digital’s continued commitment to meeting key regulations and protecting sensitive information, while helping brands engage customers Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces that Cheetah Messaging (formerly Marketing Suite) has earned Certified status for information security by HITRUST. The achievement demonstrates Cheetah Digital’s commitment to helping brands engage customers with personalized experiences, while…

TechBytes with Erich Litch, President and COO at 2Checkout

“Today most providers stitch a bunch of disparate systems together to get the capabilities they need to offer, but next-generation platforms are gaining ground, becoming the ultimate disrupters.” Digital Transformation journeys are getting complex and advanced with new technologies. Which technologies do you keenly follow and work with? As you can imagine, in our field, digital comes first. We are not only a digital commerce platform, digital goods sales are also a big focus for us. I am very interested in and I…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

ServiceSource Signs New Client Agreement with Absolute

Endpoint Security Provider Chooses ServiceSource to Scale Global Growth ServiceSource, the digital customer journey experience company, announced today that it has entered into an agreement with Absolute, the leader in endpoint resilience, to help accelerate its go-to-market strategy and renew its global customer relationships. Under a new agreement, ServiceSource and Absolute will together deploy services designed to drive higher levels of customer success for Absolute’s mid-market commercial customers, empowering…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

Zendesk Relate 2020: Come Join The Most CX-y Show on the Planet!

Knowing how past events hosted by Zendesk have played out, it’s not too hard to imagine that Zendesk Relate 2020 is one of the most-awaited Customer Experience (CX) events to kick off in 2020! Two reasons why we say so--- First, Relate is Zendesk’s global user conference spanning three days from 3 March to 5 March. Apart from the usual confab on trends in CX and CRM technologies, we have a whole track on certifications and a deep dive into the nitty-gritties of CX to look forward to. Second, the venue is South…

Xenon arc Enhances SMB Customer Experience Capabilities

Harnesses Power of Magento Commerce for xa-Direct Model Xenon arc, a leading data-driven marketing and sales organization, announced the launch of its enhanced B2B ecommerce offering powered by Magento Commerce. The new offering is an expansion of the company’s disruptive business model, xa-Direct, to further improve and simplify the service experience for small business buyers of product in the materials industry. “Go-to-market strategies must appreciate the unique needs of these often-underserved customers” Tweet…

TechBytes with Matt Furneaux, Director at GBG

"Data is not just a finite commodity. It’s an ever-expanding, scalable, multi-dimensional prism through which commercial situations can be understood, risks can be assessed and decisions made." Tell us about your role/team at GBG? At GBG, the global Identity Data Intelligence specialist, I am responsible for strategy and innovation for our location intelligence solution, Loqate. I have over 20 years of experience working in the location data space, particularly in the retail sector. In my role as a Director, I am…

MarTech Interview with Tiago Paiva, CEO at Talkdesk

"The era of an unintelligent contact center is over and, for that reason, AI must be the core of a contact center operation." Tiago, tell us about your role and journey into technology. I started Talkdesk right after college. I was 24-years-old and had just completed my Master’s in Engineering. My life eight years ago in Portugal was much different than it is now; I was working from my parents’ house, trying to find a way to make money to support myself. One day, I heard of a San Francisco-based company giving away…

NWN Highlights Citizen Impact of ‘Improving Public Sector Customer Experience’ at California CIO Academy

NWN, a leading technology-enabled service provider focused on transforming the customer experience, will detail an effective and efficient approach to improving the public sector customer experience at the California Public Sector CIO Academy next week. NWN will be a sponsor of the CIO Academy event, for which NWN's Steve Nagai serves on the advisory board. Marketing Technology News: Future CEO: Top 6 Skills That You Need in 2020 NWN has a long history of public sector partnerships in the state of California. Many…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

Dentsu Aegis Network Acquires 4Cite Marketing to Boost Merkle’s Identity Capability

Doubling down on first-party identity technology with second acquisition of 2020 Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network. Founded in 2010, 4Cite is a leading data services technology company in the eCommerce sector. All 50 employees, located in Albany, N.Y. and Peterborough, New Hampshire, will join Merkle.…

New CMO Benchmark Report Finds Marketing Organizations are Ready for the Future

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Vonage, PC Matic, Zenreach, Lifesight, H4 Technology, ZERØ, and Genesys AppFoundry. TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its…

CallMiner Achieves 30% Compound Annual Growth Rate as Demand for Speech and Customer Interaction Analytics Surges

New customers, funding and top customer satisfaction set the stage for another decade of growth, innovation and market leadership CallMiner, the leading provider of artificial intelligence (AI)-fueled speech and customer interaction analytics, has recorded another strong year of growth amidst growing demand for its technology worldwide. In the fiscal year ending Dec. 31, 2019, the company closed a $75 million investment from Goldman Sachs, and reported a three-year compound annual growth rate (CAGR) of 30%. Marketing…

The Results Companies and Voci Technologies Announce Strategic Partnership

Best-in-class Speech-to-Text (STT) Technologies Combined with Expertise in People and Analytical Technologies Shaping the Future of the Contact Center Voci Technologies, a leading provider of automated speech recognition technologies, and The Results Companies, one of the world's leading Customer Experience Management providers,  announced a strategic partnership to drive innovation in the contact center through leading-edge transcription and analytics technologies. Commenting on the partnership, Alec Brecker, CEO of The…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…