Browsing Tag

customer experience

TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions

Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its customer-base by delivering exceptional experiences. Based in the Netherlands, TP Vision is a consumer electronics key player in the world of audio visual digital entertainment focusing on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users’ Calendars

Exclusive collaboration combines Flexibits's state-of-the-art app technology with AccuWeather's superior forecasts, optimizing user experience by adding essential weather insights to the new Fantastical calendar app Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Flexibits, an innovative company that creates award-winning productivity tools to provide users with digital calendars in the iOS and Mac ecosystem. This partnership integrates AccuWeather's weather…

8×8 Contact Center Adds Secure Payment Process and Quality Management Capabilities, Wins CUSTOMER Magazine 2019 Customer Experience…

8x8, Inc., a leading integrated cloud communications platform, announced new capabilities for its 8x8 Contact Center solution as well as recognition from TMC, a global, integrated media company, which named 8x8 Contact Center as a 2019 Customer Experience Innovation Award winner, presented by TMC’s CUSTOMER magazine. With 8x8 Contact Center, companies can significantly boost agent engagement, collaboration, and productivity. The Winter ‘20 Release delivers new features and capabilities to further help companies, including…

J.D. Power Launches Inaugural Digital Experience Intelligence Benchmark of More Than 750 Brands

Digital Intelligence Benchmark Analyzes the Digital Experience Design of Public-Facing Websites Across Financial Services, Insurance, Tech, Media & Telcom, Home Improvement, Healthcare, Travel and Utilities With an estimated 49% of total U.S. retail sales influenced by digital touchpoints, customer experience is dictated by variables like website content, ease-of-use, page speed and search engine optimization. To get a better sense of which brands are getting the digital formula just right and to establish best…

TechBytes with Natalya Pollard, Country Manager at LiveRamp ANZ

Hi Natalya, tell us about your role at LiveRamp and how you started in the industry. Most of my time within the industry has been dealing in data, however, data was used in very different ways when I first began. I could not have imagined then the sheer quantities and applications of data that have emerged with the rise of technology. I have however always believed that data – and in particular customer data – has the power to change businesses. If you want to be competitive in business, you need to understand data,…

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…

Vision Critical Appoints Efrem Ainsley as Chief Operating Officer

Software startup leader with rare blend of finance & operational expertise Vision Critical, a cloud-based CXM (customer experience management) SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data, announced the appointment of Efrem Ainsley to the position of Chief Operating Officer (COO). Ainsley’s rare blend of financial and operational expertise running successful software startups will help the company focus as it quickly moves on its high-growth trajectory.…

Directly Promotes Mike DE La Cruz to CEO, Announces Record Growth of Customer Experience Automation Platform

Directly, a leader in customer experience automation, announced the appointment of Mike de la Cruz to CEO. De la Cruz will continue the expansion of Directly’s industry leading platform, which simplifies the complex task of making AI and virtual agents work. AI is rapidly transforming the “back-office,” automating business processes like order-to-cash and procure-to-pay. However, AI is struggling in the “front office”, where virtual agents misunderstand customer needs and fail to provide helpful responses and automated…

Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February…

Productsup Announces Partnership with Sitecore to Streamline Product Content Collaboration and Publication Flow

The strategic alliance will provide channels, suppliers and customers with enhanced e-commerce experiences Productsup, a leader in e-commerce data integration, announced a new strategic partnership with Sitecore, the global leader in digital experience management software. The partnership will enable their enterprise customer bases to implement personalized digital experiences and seamless end-to-end product content flow to support a business ecosystem of channels, suppliers and customer experiences. Marketing…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

ActiveCampaign Raises $100 Million Series B to Develop Next-Gen Customer Experience Automation (CXA)

Susquehanna Growth Equity Leads Investment to Help Company Define Emerging Category ActiveCampaign, the leader in Customer Experience Automation (CXA), has raised $100 million in a Series B growth round led by Susquehanna Growth Equity (SGE). Silversmith Capital Partners, which was the sole investor in ActiveCampaign's $20 million Series A in 2016, also participated in this round. ActiveCampaign will use the funding to develop the CXA category through product innovations that advance beyond legacy marketing automation,…

Sprinklr Expands to Mexico and Central America

Local support helps companies like Tecnológico de Monterrey create memorable customer experiences  Sprinklr, the world’s first Unified Front Office for Modern Channels, announced it is expanding operations in Mexico and Central America with the hire of new employees based in Mexico City and a new strategic alliance with CX Team, a Mexico-based consulting firm specializing in customer experience management. Additionally, Sprinklr has opened its first office in Chicago to better serve Midwest clients such as McDonald’s and…

MarTech Interview with Alexey Orap, CEO at YouScan

"As AI starts to play a crucial role in data intelligence products, every technology vendor should pay attention to this trend" Company Insights Tell us about your journey into Marketing Technology. What inspired you to start a Social Media analytics SaaS company? I've graduated from the Faculty of Computer Science at Kyiv National University. I started my career in the tech industry by the time the internet revolution was in full swing - end of 90's - and all my jobs were in the tech sector since then. So technology is…

VXI Global Solutions Expands Leadership Team in Business Development, Marketing and Client Relations

Four Strategic Hires Join VXI to Drive Business Growth and a Culture of Innovation As part of its ongoing commitment to serve the evolving needs of the customer-care and CX market, VXI Global Solutions (VXI) announced the hiring of four highly experienced executives to its business development, marketing and client relations teams. Jill Alingod, Vice President of Customer Experience, brings a wealth of experience in managing large-scale operations, driving shareholder value and improving employee and customer satisfaction.…

Smartsheet Partners with Acumatica to Deliver Enterprise-Grade Business Management Platform

Smartsheet, the platform for enterprise achievement, announced its partnership with Acumatica, the world’s fastest-growing cloud ERP company, to deliver a cohesive customer experience that manages critical operations and workflows that drive business forward. “Through our combined solutions, companies of all sizes across a variety of industries now have a robust platform that enables enterprise execution allowing them to achieve more every day.” This partnership builds on the existing Smartsheet and Acumatica platform…

Greg Elliott Joins Loopio as VP of Customer Experience

Loopio Brings on Greg Elliott as Vice President of Customer Experience to Spearhead the RFP Software Provider’s Customer Success Strategy Greg Elliott has joined Loopio, the leading provider of Request For Proposal (RFP) response software, as its Vice President (VP) of Customer Experience. In this role, Elliott will take the lead on maximizing customer happiness, retention, and loyalty. Elliott has over a decade of experience, having held various customer success leadership positions in the software industry. Most…

Nordic Enterprises Focus on Innovation and Improving Customer Experience

ISG Provider Lens report finds companies in the region turning to digital business services providers for help with analytics, artificial intelligence and other technologies Enterprises in the Nordic countries are focused on improving customer experience and enhancing innovation, and they are turning to digital business service providers to achieve their goals, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019-2020 ISG Provider Lens™…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…