Customer Marketing

"I think that the biggest sentiment that changed was a shift from outward hard selling to empathetic selling. The word empathy started to be a part of many of my conversations with CMOs and VPs of sales." Hi Randy, tell us about the most challenging task you handled as CMO in 2020.  We have to remember that we all woke up in 2020 probably feeling pretty excited, at least that was the case for my team at Uberflip. We had made some key hires, we had a really strong go-to market strategy, we had plans of how to segment…

Tinyclues, the leader in predictive audience building and campaign decisioning for customer marketing, announced the appointment of John Ball to the company’s board of directors. A seasoned entrepreneur with an impressive track record in senior executive roles at some of the most successful software companies, Ball recently joined ServiceNow to lead its Customer Workflow business unit. Prior to that, he was a key player at Salesforce for six years where, as EVP Product & GM Einstein, he created and ran the company’s…

Okendo, the leading customer marketing platform that helps fasting growing Shopify stores build social proof and increase online shopping conversions, announced the launch of their official partner program. With 100+ Shopify focused design, development, and marketing agencies already participating, including The Working Party, MuteSix, and WeMakeWebsites, the launch of the Okendo partner program is a recognition of the important role agencies play in helping Shopify merchants design and implement the necessary technology…

Highly successful brand expert advocates ‘memorable experiences at every touchpoint’ as the critical focus for every business leader InMoment™, the leading provider of Experience Intelligence (XI)™, today announced the addition of Tony Weisman to its board of directors. Tony is a leading expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints. Tony has decades of driving forward-thinking digital, brand and customer marketing for the world’s top…

With more than two decades of experience in technology go-to-market strategy and planning, Suzy Meriwether joins core team driving new business growth and customer support Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced the hiring of Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TTEC Holdings, Inc., Infosys, Mediasite, Dun & Bradstreet, and Bond Brand Loyalty. TTEC Announces Acquisition of Serendebyte TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world’s most iconic and disruptive brands, announced that it has…

Bond Brand Loyalty, a global customer experience and loyalty management company, announced today that it has acquired Atlanta-based rDialogue, a customer marketing firm. On the heels of announcing a newly appointed president, this is the first in a series of planned acquisitions to accelerate the company’s growth strategy and expanded offerings. Bond incorporates a unique blend of human-centered design, data science, technology and loyalty mechanics to create meaningful impact for brands, their customers, and their people.…

Kurtosys is excited to be reinvigorating their podcast series, bringing you some excellent insights from industry leaders in financial services, as well as taking a deep dive into the services that Kurtosys provide. In this first edition of 2020, host Elliot Burr talks to VP of Global Marketing, Leeya Hendricks, who discusses Kurtosys' new rebrand. Leeya outlines the main reasons for why Kurtosys has adopted a new sleek look and feel - to position their end-to-end digital experience platform (DXP) in the market as a…

Tinyclues to sponsor NRF2020, leading a Big Ideas session and participating in the official Artificial Intelligence Tech Tour Tinyclues, an AI customer marketing solution for retail and travel brands, announced that they will sponsor and exhibit at NRF 2020, running January 12-14th in New York City. Tinyclues’ booth #1236 is an official stop on the Artificial Intelligence Tech Tour, which features exhibitors recognized for “delivering the latest in retail technology across multiple business disciplines.” This stop on…

The investment will accelerate the development of Punchh's customer AI technologies while optimizing its solutions for new retail verticals Punchh, the leader in customer marketing solutions for physical retailers, announced it has raised $40 million in a Series C funding round led by Adams Street Partners and Sapphire Ventures, with AllianceBernstein also participating in the round. The new funding will be used to further augment Punchh's AI capabilities as it expands into new verticals such as convenience stores and other…

Annex Cloud, an industry leading customer marketing and loyalty solution provider for brands, manufacturers, distributors and retailers, has been recognized as the 2019 Episerver App Marketplace Technology Partner of the Year. The award recognizes Annex Cloud for its Loyalty Cloud contribution to the Episerver App Marketplace that further increases the value of the Episerver Digital Experience Platform. Annex Cloud was recognized at the annual Episerver Ascend conference held in Miami on October 27-29, 2019. Annex Cloud…

Splio is revolutionizing customer marketing by launching the New Loyalty Economy to offer brands the ability to include every consumer in the same dynamic engagement Splio announces the closing of an additional €10 Million funding round led by Ring Capital, a fund specialized in financing French Tech scale-ups, with the participation of Swen Capital Partners and Splio's historic investors, BPI France and Amundi PEF.  The company, which has offices in Europe and in China, presently offers a SaaS New Loyalty marketing…

Agency Among Top Scorers in Loyalty Strategy, Insights, Privacy and Security, Change Management and Account Management ICF Next, the integrated marketing and communications services group of ICF, announced that it was named a "Strong Performer" among loyalty service providers by leading global research and advisory firm Forrester Research in The Forrester Wave™: Loyalty Service Providers, Q3 2019. "Clients are very satisfied with ICF Next's insights services and account teams, offering high praise for its intelligence,…

Annex Cloud, an industry leading customer marketing and loyalty commerce solution for mid-market and enterprise brands, manufacturers, retailers and distributors, announced that Jeff Herrera has been hired as Chief Marketing Officer (CMO). “We are thrilled to have Jeff on our team” “We are thrilled to have Jeff on our team,” says Al Lalani, CEO of Annex Cloud. “Jeff is a very talented e-commerce senior executive with a strong track record of success at companies like Visa, NBC Universal, Western Union, eBay,…

New eRelevance Response Follow-up Service Will Reduce Revenue Leakage from  Patient and Prospect Requests That Go Unscheduled eRelevance Corporation, a leading customer engagement service for small-to-medium sized businesses, has announced the launch of its Response Follow-up Service. The new service addresses one of the most critical problems facing its healthcare clients, including the lack of time, tools, and resources to quickly follow up on the marketing-generated patient and prospect requests. Currently, the…