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customer segments

Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet

The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes  Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their…