Cyance

Did you know that 90% of B2B buyers begin the buying journey by visiting a search engine first. Plus, an impressive 68% notice ads from the provider they eventually select, with 37% positively influenced. As such, it’s easy to be swayed by…
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New platform is first to integrate intent data with firmographics, technology matches, interests, and previous engagement to empower users with invaluable insight in a cookie-less world Cyance, a leading B2B intent data platform for growth…
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The use of Account-Based Marketing or ABM grew significantly in 2021, with 70% of marketers reporting that they use ABM, up from 15% from 2020. As such, it’s likely to become even more popular in 2022. So here’s an overview of ABM, what is…
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B2B marketers have faced never ending changes and challenges in 2021. Not just the pandemic, but this year, marketers were hit with the forthcoming loss of cookie data. Though the prospect of a cookie-less world has since been…
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The United Kingdom Marketing Technology Landscape is one of the fastest growing segments in the world. The Marketing Technology Landscape of the United Kingdom is categorized into 6 distinct categories: Content and Experience, Data,…
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The pandemic has reshaped many aspects of the business landscape and as a result, B2B marketers are having to adapt to a ‘new normal’ and rework their strategies accordingly. One of the most integral drivers of a successful marketing…
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Gilroy becomes first platinum accredited partner on the back of phenomenal results Clarify and Modern become accredited partners  Cyance, the leading provider of global, third-party intent data, today announced it has secured three new…
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For marketing teams to learn how to deliver more with less, the right insights-led marketing data is crucial to frame core marketing plans and policies; Jon Clarke, Founder & Chief Product Officer at Cyance weighs in with a few…
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Marketing tech category leader saw steady and sustained growth of 18% through the pandemic, 30% customer value increase, and is on track to achieve doubling of ARR within next 12 months Bolsters leadership team with key…
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Leading Buyer Intent Data Provider Cyance Recognises Strategic IC's Exemplary Use of Nexus in its ABM programmes Strategic IC, the Account-based Marketing Agency, is delighted to announce that it has become a Gold Tier Nexus accredited…
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"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few…
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