Cyance

Leading Buyer Intent Data Provider Cyance Recognises Strategic IC's Exemplary Use of Nexus in its ABM programmes Strategic IC, the Account-based Marketing Agency, is delighted to announce that it has become a Gold Tier Nexus accredited partner, after demonstrating exemplary use of the predictive analytics tool, Nexus, in its Account-based Marketing programmes to deliver outstanding results to its clients. Alex Embling, CEO of Strategic IC, commented: "We are thrilled to be announced as the first ABM Agency to receive…

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…