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cyber criminals

Ad Fraud: The New Way to Launder Money

What happens when you ignore a crime that you perceive as victimless? Brands are writing off the monetary losses of ad fraud as a cost of doing business, but is there another reason to take fraud prevention seriously? Why are lawmakers like Senator Mark Warner in the US slowly turning their attention to ad fraud, and what’s really at stake when $19Bn/year goes missing? To help understand the significance of funds going missing with no apparent harm done, think back to a time when money laundering - the process of…