DACH

Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc., has added two commerce industry veterans to its European executive team based in London. Samantha Mansfield has joined LiveArea as Senior Strategy Director in EMEA, while Ben Rainbow has taken on the new role of Alliances Director for EMEA. Both executives will focus on clients and partners, respectively, in Europe, including Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland). The company…

Former IBM And Palo Alto Networks Exec joins Mimecast to lead DACH sales team Mimecast Limited, a leading email and data security company, announced the appointment of Klaus Seidl as the new Vice President of the DACH region. Klaus will be responsible supporting Mimecast’s growth in Germany, Austria and Switzerland (DACH) and will report to Mimecast’s SVP of EMEA, Brandon Bekker. Marketing Technology News: BlueConic Expands Customer Lifecycle Orchestration Capabilities Klaus has more than 30 years’ experience in IT and…

The agreement supports resellers engaged with Italian companies focused on accelerating the digital transformation processes Arrow Electronics, a global provider of technological solutions, has signed a distribution agreement in Italy with Actifio, a multi-cloud copy data management software provider. The agreement is already active in DACH (Germany, Austria, Switzerland), Benelux, Iberia, France, United Kingdom, and Ireland with the aim of supporting Arrow resellers with solutions that facilitate organizations in…

Leading PSA Invests in International User-Interface Kimble Applications, the global leader in Professional Services Automation, is increasing its investment in the DACH market by making its software solution available in German and other world languages. The change means that end users such as consultants and other service professionals will be able to enter time and expenses data in German, with no need to use English. Other roles such as resource and project managers will also have the option to select their chosen…

Leading influencer marketing platform makes key seniors hires in the UK, France and Germany to spearhead growth CreatorIQ, the leading influencer marketing platform for global brands and agencies including Disney, Airbnb, and Ralph Lauren, has expanded its business into France and Germany as part of its growth strategy. The firm’s expansion follows the significant $12 million investment from TVC Capital and Unilever Ventures last year, and comes at a time of rapid growth for the influencer marketing industry which is…

Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance its Connected TV Initiatives Innovid, the only independent advertising and analytics platform built for television, announced the appointment of regional leader Wolfgang Kirschner to head its expansion efforts across Germany, Austria and Switzerland. In his new role, Kirschner will be based out of Munich and will focus on building Innovid’s regional teams to support the rapid…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…