Browsing Tag

Data accuracy

Cox & Cox Selects Akeneo to Scale and Improve Product Experience Management Amidst Growth Plans

Product Experience Management (PXM) excellence practices help homeware retailer deliver on product information with speed and efficiency UK homeware ecommerce brand Cox & Cox has announced it has selected Akeneo, a global provider of Product Experience Management (PXM) solutions, to help ensure a high standard of product data accuracy and customer experience as it implements growth plans. Akeneo’s PXM platform helps companies improve customer experiences, increase sales, reduce time to market, and boost team…

The Future of Premium Programmatic: Scaling Zero-Party Data

Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Although time has been called on the industry more times than there’s been Fast & Furious sequels, budgets and demand generally increase year-on-year, and marketers continue to lavish budgets on clicks, impressions and all manner of vanity metrics. Spamming consumers with ads for products they’ve already bought…

Why Data Accuracy Matters

How much damage can inaccurate data really do? In 1999 the NASA Mars Climate Orbiter lost communication with mission control as it approached its destination planet. The reason? It burned up in the planet’s atmosphere due to a miscalculation caused by inaccurate data. The Orbiter’s thrusters were controlled by two separate software programs. One thruster’s software measured the amount of force needed to reach an appropriate altitude in pounds (lbs), while the other thruster interpreted its data as being presented in newtons…

Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’

Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers. At Cannes Lions, this is something every…