data acquisition

ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement, identity resolution and validation, privacy insights, audience segmentation and monetization. Marketing Technology News: Sitel Group…

As the industry’s first Data Bureau, Adstra facilitates the application of any form of data across all channels and endpoints ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement,…

Company Adds to Bench Strength as Demand for Data Monetization and Acquisition Continues to Grow Narrative, the enterprise data streaming company announced the appointment of Birju Shah, head of product for AI and Cities at Uber Technologies, LLC, to its advisory board. Shah’s broad business and technical expertise further strengthens Narrative’s bench as the company continues to evolve and support growing demand for its data monetization and acquisition platform. Marketing Technology News: New Comscore and JW Player…