Browsing Tag

data-driven advertising

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns for the Second Half of 2020

InMarket utilized its consumer intelligence and real-time activation capabilities to help leading brands drive engagement in the new normal InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top-performing Breakthrough Moments winners for the second half of 2020. While the first half of 2020 required marketers to adapt and evolve to the changing demands of consumer behavior during the early months of the pandemic, the latter months were defined by anticipating…

Audiencerate Appoints Filippo Gramigna as New CEO

The identity hub appoints international ad tech and media leader as CEO to drive further success Audiencerate, the identity hub enabling compliant data-driven advertising announced the appointment of Filippo Gramigna as its new Chief Executive Officer. Previously a strategic advisor for Audiencerate, Gramigna will leverage his in-depth understanding of the business and over 20 years of international leadership experience to fuel Audiencerate’s global market growth. Gramigna brings extensive experience from roles at major…

Michael Cahan, Former ADARA VP of Enterprise Sales (North America) Joins Programmatic Lifecycle Pioneers Crimtan

Michael Cahan joins Crimtan as Senior Vice President - Americas to bring powerful and proven programmatic lifecycle success to North American clients. Cahan is being tasked with introducing and expanding Crimtan’s global network in North America to both brand direct and agency clients. He will also be responsible for building up Crimtan’s sales and client success infrastructure in the region. Michael is a proven digital executive with over 20 years of cross-platform experience (over a decade in programmatic) who…

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

The Trade Desk Appoints Lisa Kopp Johnson as General Manager, Midwest Business Development

Global advertising technology leader, The Trade Desk, announced the appointment of Lisa Kopp Johnson as the company’s General Manager of Business Development for the Midwest United States. Based in the Chicago office, Johnson is responsible for driving client acquisition and revenue generation in one of the company’s largest sales regions. “I am delighted to join The Trade Desk’s leadership team in the Midwest at this exciting time for the company and data-driven advertising” Johnson brings more than a decade’s sales…