Browsing Tag

data-driven advertising

Michael Cahan, Former ADARA VP of Enterprise Sales (North America) Joins Programmatic Lifecycle Pioneers Crimtan

Michael Cahan joins Crimtan as Senior Vice President - Americas to bring powerful and proven programmatic lifecycle success to North American clients. Cahan is being tasked with introducing and expanding Crimtan’s global network in North America to both brand direct and agency clients. He will also be responsible for building up Crimtan’s sales and client success infrastructure in the region. Michael is a proven digital executive with over 20 years of cross-platform experience (over a decade in programmatic) who…

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

The Trade Desk Appoints Lisa Kopp Johnson as General Manager, Midwest Business Development

Global advertising technology leader, The Trade Desk, announced the appointment of Lisa Kopp Johnson as the company’s General Manager of Business Development for the Midwest United States. Based in the Chicago office, Johnson is responsible for driving client acquisition and revenue generation in one of the company’s largest sales regions. “I am delighted to join The Trade Desk’s leadership team in the Midwest at this exciting time for the company and data-driven advertising” Johnson brings more than a decade’s sales…