The identity hub appoints international ad tech and media leader as CEO to drive further success
Audiencerate, the identity hub enabling compliant data-driven advertising announced the appointment of Filippo Gramigna as its new Chief Executive Officer. Previously a strategic advisor for Audiencerate, Gramigna will leverage his in-depth understanding of the business and over 20 years of international leadership experience to fuel Audiencerate’s global market growth.
Gramigna brings extensive experience from roles at major media houses, technology companies and brands. Alongside an ongoing passion for media and advertising, Gramigna has a proven track record in business development, consumer marketing, and strategic consultancy, as seen from his recent roles as Vice President of Global Sales at Widespace and Vice President Global Commercial Partnerships at Adform. Most recently, Gramigna held the position of Media Strategy and Activations Director, EMEA, at Lenovo, where he successfully oversaw the in-housing process of its media capabilities.
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This appointment follows a successful year for Audiencerate, which expanded its global operations and established business development teams in New York, London, Paris, Milan, Madrid and Stockholm. The company also onboarded clients in Asia last year and partnered with key data providers, most recently announcing its collaboration with Sirdata, the data and addressability company. In 2020, the company also launched its marketer offering, a new component of its data platform specifically designed to support agency and trading desks’ needs, enabling them to have a wider range of tools for data modelling and activations. From the beginning, Audiencerate’s technology infrastructure has distinguished itself for being developed entirely on the cloud, leveraging the smart capabilities of Amazon Web Services (AWS).
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Filippo Gramigna, CEO of Audiencerate, commented: “I am very happy and honoured to join such a fantastic team. We have a very ambitious plan with many new product developments on the horizon, which will help to continue to support companies across the globe to enable the best data-driven advertising. As the industry evolves in the privacy-first era, we remain fully dedicated to keeping trust and compliance at the heart of our business, while optimising proprietary technology to bridge the gap between data providers, agencies and brands.
“The year ahead will be very dynamic for the marketing industry, with brands and agencies looking to strengthen audience relationships as we move away from third-party cookies. At Audiencerate, our agile, tech-focussed team is able to react quickly to market changes and help our customers take advantage of new trends; we’re all excited to be bringing innovation to the digital sector and providing a wider breed of solutions to address the current needs, from smart cookieless solutions to our proprietary identity graph.”
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