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data-driven performance marketing

Merkle Launches Human Loyalty(R) Maturity Assessment

Solution gives marketers a path to sustainable loyalty Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its Human Loyalty Maturity Assessment. The Assessment is part of Merkle’s Human Loyalty solution, which includes digital promotions, gamification, engagement hubs, and loyalty programs, all of which are designed to create enduring brand-consumer relationships and serves as a source of identity needed to fuel personalized brand experiences. The Assessment…

Merkle Launches Promotion and Loyalty Solutions Division, Expanding Its Foothold in Loyalty Marketing

Business line created from integration of HelloWorld and Merkle Loyalty Solutions Group  Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership in loyalty marketing, the agency has created the division through the integration of digital marketing solutions provider HelloWorld and Merkle Loyalty Solutions Group. As a result of this integration, both legacy brand names will sunset, and the group…

Merkle Launches 2020 Marketing Imperatives for CMOs

Guide offers insights for thriving in a new decade defined by identity and the total customer experience Merkle, a leading technology-enabled, data-driven performance marketing agency, has released the eighth installment of its award-winning Marketing Imperatives, titled “Hyper-Personalization and the Connected Customer Experience.”  The guidebook for CMOs takes a deep dive into achieving people-based marketing in a world of evolving customer expectations and increasing privacy concerns. The 2020 Marketing Imperatives…

Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies

Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives  Merkle, a leading technology-enabled, data-driven performance marketing agency, now represents one of the largest analytics agencies in the world, following the acquisition of Ugam, the leading next-generation data and analytics company, in July of this year. Ugam, a Merkle Company, brings new, innovative engagement models and capabilities to Merkle. Ugam’s Digital…

Merkle Releases Its Q3 2019 Digital Marketing Report

Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q3 2019 Digital Marketing Report (DMR), analyzing benchmark data and key trends across paid and organic search, display, and social. The report also includes insights on major players like Google, Facebook, Amazon, and Microsoft. In conjunction with the report, Merkle will be hosting a webinar on Thursday, October 24 th at 2 p.m. ET to discuss these findings. The latest quarterly report reveals that advertisers increased their…