Data Ecosystem

HERE Technologies, a global leader in mapping and location platform services, is extending the HERE Marketplace, its central hub for global data exchange and enrichment across industries, with neutral server capabilities. These enable safe, secure and non-discriminatory access for third party service providers to car sensor data from multiple brands, while simultaneously adhering to privacy regulations. Daimler is the first car manufacturer taking advantage of these new capabilities to make its car sensor data available to…

A new regulatory change isn't something many of us get excited about – unless you're a legal geek, or an attorney expecting a flurry of new business opportunities. Marketers, advertisers and tech providers alike, we all had to get our houses in order. But we have successfully made that investment, and it is paying off. Today's global data ecosystem is a more transparent, consumer-centric space than it was before GDPR. GDPR Should Be Seen as a Necessary Investment  We need to be honest with ourselves: the race to…