Data Insights

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Nielsen announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a…

New Products and Partnership Updates Include an Expanded Partnership with Snowflake, MMS Support, and a Partnership with Movable Ink  Braze, the comprehensive customer engagement platform, announced new product updates and partnerships designed to drive retention in the pay-as-you-go era. With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before. “In today’s global climate, brands need to be…

In light of COVID-19, Waystar releases new solutions to give healthcare organizations access to critical data insights and analysis Waystar, a leading provider of revenue cycle technology, today announced the launch of Waystar Analytics, an analytics and business intelligence module on the Waystar platform. To help healthcare organizations during COVID-19, Waystar fast-tracked the release of this new product, which provides the intelligence healthcare leaders need to make strategic, accurate and timely decisions in this…

Joint customers can now analyze data from Adobe Campaign on Snowflake’s integrated cloud data platform Snowflake, the cloud data platform, today announced a new Federated Data Access (FDA) connector integration with Adobe Campaign, part of Adobe Experience Cloud, to empower marketers with a scalable platform for achieving deeper data insights. The integration enables Adobe Campaign users to extend their data into Snowflake to leverage the benefits of a single, integrated data platform for powerful marketing campaign data…

Duality SecurePlus Query utilizes Homomorphic Encryption to enable banks to securely collaborate across institutions and borders in financial crime investigations, without compromising data privacy Duality Technologies, a leading provider of Privacy-Enhancing Technologies (PETs), announced today the launch of  SecurePlus Query,  a privacy-by-design query engine for data collaboration. The novel solution opens up new ways for organizations to maximize data insights and leverage collective intelligence. In the financial…

Qumulo, the leader in enterprise-proven hybrid cloud file storage, announced the release of Qumulo Hybrid File Software v3, ushering in the new decade with the security, scalability and simplicity of data insights necessary to make hybrid cloud and multi-cloud environments a reality. According to ESG’s 2020 research, 90 percent of organizations agree that on-prem storage needs to be compatible with current and future public cloud goals. The v3 software release extends Qumulo’s leadership in hybrid cloud file storage with…

Breached Password Detection and Multifactor Authentication Critical for Prevention Auth0, the identity platform for application builders, revealed data insights showing the staggering amount of credential stuffing attacks attempted on its platform on a daily basis. Auth0 detects attacks from more than 50,000 unique IP addresses every day, reflecting the growing sophistication and frequency of cybercrime. Credential stuffing attempts are constantly multiplying, with absolutely no slowdown in sight. The sheer number of…

As trends in technology advance, there are more advanced software solutions available than ever before in the Lead Generation space—but which ones are actually useful to Marketing professionals? That is a question I have considered in my years of experience working in Lead Generation. Every year, new technologies are rolled out with claims of streamlining the operations of lead gen businesses and netting new profits. But those of us in the industry have seen plenty of these products come and go, not always delivering on…

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth - as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. As Sales, Marketing and Technology roles become intertwined, CEOs and Boards now expect senior marketers to prove a correlation between strategies and the bottom line. Many Marketing Leaders, however, are unsure of where to start…

Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a little confusing. So, let’s break it down. When we talk about TV analytics today, with so many innovative analytics solutions available, it’s important to understand the difference between TV Buying Targeting Analysis and TV Business Impact Analysis. TV Business Impact Analysis TV…