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data management platform

Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences

Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from walled-garden platforms Today, global AdTech player - Teads unveiled Teads for Publishers (TFP). Teads for Publishers runs on a proprietary AI engine that empowers publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also…

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud. Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp…

Syncsort Acquires Pitney Bowes’ Software Solutions Business to Create a Leading Data Management Platform

Transformational Acquisition Strengthens Data Quality Software Leadership Combines Best-in-Class Location Intelligence, Data Enrichment, Customer Information Management and Engagement Solutions with Powerful Data Integration and Optimization Software Syncsort, the global leader in Big Iron to Big Data software, announced it has signed a definitive agreement to acquire Pitney Bowes’ Software Solutions business. Together, Syncsort and the Pitney Bowes software & data business becomes one of the largest data management…

The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as part of InMobi’s newly released 2019 Mobile Programmatic Advertising Trends Report. Setting the Programmatic Benchmarks In-app mobile programmatic spending skyrocketed from 2017 to 2018. The fastest growth rate was in the largest market, the U.S. with a significant amount of the growth…

Kasten Secures $14 Million Series A

Led by Insight Partners, the Cloud-Native Data Management Company Is Positioned to Take Advantage of Enterprise Demand and Accelerate Their Flagship Product, K10 Kasten, a market leader in cloud-native data management, announced a $14 million Series A round led by Insight Partners, bringing the company’s total funding to $17 million to date. The Series A financing builds on an exceptional year for Kasten which saw a rapidly growing roster of enterprise customers that are scaling cloud-native deployments. The investment…

Neustar’s Identity Data Management Platform Recognized by Independent Research Firm

Cited as a Strong Performer with strong identity resolution and advanced performance marketing analytics Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in marketing intelligence, customer identity resolution and unified measurement for Fortune 500 brands, announced its award-winning Identity Data Management Platform (Identity DMP) has been named a Strong Performer in The Forrester Wave Data Management Platforms, Q2 2019 report by Forrester Research, Inc. The report…

OneMarket Introduces First Customer Activation Platform Dedicated to Retail

First-of-its-kind Platform Pairs Data Management and Customer Engagement to Transform How Retailers Monetize Customer Relationships OneMarket, announced the availability of the OneMarket Customer Activation Platform, the first combined data management platform and solutions ecosystem built exclusively to help retailers, brands and venues identify, understand and communicate with customers to build longer-lasting, more profitable relationships. Combining decades of retail and customer lifecycle expertise, OneMarket…

Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data

Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands, and Freckle, a leader in privacy-compliant data and offline media measurement, announced they will make Freckle’s first-party data available in the Neustar Identity Data Management Platform (Identity DMP) for advanced audience planning and activation. Relevant and personalized experiences are in high demand. With the Neustar…

Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook

Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with Google Campaign Manager and Facebook Ads Manage Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry…

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to be the most expensive in history with an anticipated $10 billion or more being spent on advertising to influence voters across the nation. Successful campaigns will acknowledge the major changes in media consumption behavior and leverage new advanced targeting capabilities to reach specific audiences across over-the-top TV (OTT), connected TV (CTV) and streaming audio. Tru Optik,…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

Okera Introduces Attribute-Based Access Control for Data Lake Security and Access Management

Automates Sensitive Data Tagging and Policy Assignment for Managing Access at Scale Okera, the leading active data management company for data lake security and governance, announced the release of new attribute-based access control (ABAC) and automated business metadata tagging and policy enforcement capabilities. These new features help enterprises simplify how to manage, secure, and govern data access on data lakes at scale in an easy and automated manner. ABAC enables users across multiple business units to work with…

TransUnion Extends Digital Marketing Efforts into the Advanced TV Space

TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform. The collaboration will bring more precision and relevancy to audience targeting and…

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution Tru Optik, the leader in over-the-top (OTT) targeting, measurement, and privacy management, announced the close of a $10 million venture round led by Mithera Capital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x…

New Partnership with Microsoft and LinkedIn to Power up Adobe Experience Cloud

When Microsoft acquired the business-oriented social networking site LinkedIn, economists and cynics alike wonder how it planned to monetize the new product. Thus far, there haven’t been any glaring Microsoft inspired changes to the site aside from some Bing advertisement synergies, but it looks like the company may be leveraging its existing Adobe partnership to add value and financial incentive to LinkedIn users. Earlier this week, Adobe, Microsoft and LinkedIn announced a new partnership amongst the three businesses…

Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers

Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. The OTT Data Marketplace is synced to Tru Optik's OTT…

Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences

Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better…

DMP, CDP or UDP – What’s in a Name?

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal Data Marketing Platform. But what are the differences and similarities between them and is a UDMP something that offers something new to marketers, or is it just a new buzz word for the same old thing? To understand this, you need to first understand the difference between a DMP and a…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

transcosmos Releases AI-Based Ad Operations Service for Retargeting Optimization

transcosmos inc. is delighted to announce that the company release its new ad operations service using AI for retargeting optimization as one of its data-driven communication services that combine “DataRobot,” a cutting-edge AI which automates the machine learning process, and “transcosmos decode (DECode),” transcosmos proprietary data management platform (DMP) in March 2019. transcosmos aims to implement this service to more than 20 companies by the end of FY 2019. Initiatives toward the “Democratization of AI”…