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data management platform

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution Tru Optik, the leader in over-the-top (OTT) targeting, measurement, and privacy management, announced the close of a $10 million venture round led by Mithera Capital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x…

New Partnership with Microsoft and LinkedIn to Power up Adobe Experience Cloud

When Microsoft acquired the business-oriented social networking site LinkedIn, economists and cynics alike wonder how it planned to monetize the new product. Thus far, there haven’t been any glaring Microsoft inspired changes to the site aside from some Bing advertisement synergies, but it looks like the company may be leveraging its existing Adobe partnership to add value and financial incentive to LinkedIn users. Earlier this week, Adobe, Microsoft and LinkedIn announced a new partnership amongst the three businesses…

Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers

Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. The OTT Data Marketplace is synced to Tru Optik's OTT…

Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences

Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better…

DMP, CDP or UDP – What’s in a Name?

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal Data Marketing Platform. But what are the differences and similarities between them and is a UDMP something that offers something new to marketers, or is it just a new buzz word for the same old thing? To understand this, you need to first understand the difference between a DMP and a…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

transcosmos Releases AI-Based Ad Operations Service for Retargeting Optimization

transcosmos inc. is delighted to announce that the company release its new ad operations service using AI for retargeting optimization as one of its data-driven communication services that combine “DataRobot,” a cutting-edge AI which automates the machine learning process, and “transcosmos decode (DECode),” transcosmos proprietary data management platform (DMP) in March 2019. transcosmos aims to implement this service to more than 20 companies by the end of FY 2019. Initiatives toward the “Democratization of AI”…

TIBCO Announces Acquisition of High-Performance In-Memory Data Platform SnappyData

SnappyData's Apache Spark-Based, Unified In-Memory Cluster Augments TIBCO's Connected Intelligence Platform, Increasing Volume, Speed and Real-Time Capabilities TIBCO Software Inc., a global leader in integration, API management, and analytics, announced it has acquired SnappyData. The acquisition will complement the TIBCO Connected Intelligence platform with a unified analytics data fabric that enhances analytics, data science, streaming, and data management for various use cases requiring speed, volume, and agility.…

Neustar and Thunder Join Forces to Deliver Better Customer Experiences, Powered by People-Based Intelligence

Thunder Experience Cloud, the leader in people-based ad serving, and Neustar Marketing Solutions  the leading unified marketing intelligence platform for marketers, announced the integration of Thunder’s people-based ad server with the Neustar Identity Data Management Platform (IDMP) and the Neustar MarketShare solution. The partnership will enable brands and agencies to quickly customize ad creatives to each customer, as well as measure performance for real-time optimization. Thunder's dynamic creative optimization (DCO)…

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power's world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign…

MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

MediaMath Is Strongly Positioned to Serve as a Leading Catalyst for Product Innovation and Consolidation as the Category Evolves MediaMath , a pioneer in programmatic advertising, announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective,…

PubMatic and Ringier Partner to Drive Programmatic in the Romanian Market

Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced a partnership with Ringier Romania, the leading publisher in the country and part of the world’s largest international media company, Ringier AG, to help further develop programmatic in the Romanian market. The partnership sees Ringier become PubMatic’s preferred partner in Romania and Ringier adopt PubMatic’s…

Bottos Creates A New Marketplace For Data In The AI Ecosystem

Bottos Utilizes the Blockchain to Promote Data Sharing to Drive AI Innovation and Competitiveness Bottos is poised to boost innovation in the AI ecosystem by creating a new decentralized P2P data sharing network. The Bottos Data Marketplace utilizes blockchain technology to provide a marketplace to connect artificial intelligence companies and data providers. For Bottos, it's a simple equation: Blockchain + Data x AI. AI systems continue to become more accessible and affordable; the barrier to growth is acquiring the…

Insycle Becomes A HubSpot Connect Beta Integrator

Insycle Enables Hubspot's Admins to Keep Their Data Well Organized and Clean Insycle recently announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading CRM, marketing, sales, and customer service platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta…

Profisee Introduces Actionable Analytics With Profisee Platform Version 6.1.0

Enterprise Data Management Made Easier for the Business with Profisee Platform V6.1.0 Profisee, a leading modern data management technology company, announced, the general availability of the latest version of the Profisee Platform (v6.1.0). With the release of v6.1.0 of the Profisee Platform, Profisee continues to focus on providing the industry's most interactive and engaging data stewardship experience for business users. By allowing organizations to configure targeted applications for different business…

Informatica Announces Intelligent Metadata APIs And Enhanced AI Algorithms For Enterprise Data Catalog

New Capabilities for Informatica Enterprise Data Catalog Simplify Democratization of Data and Accelerate Self-Service Analytics Informatica, the enterprise cloud data management leader, announced the launch of its reimagined Enterprise Data Catalog with intelligent APIs and deeply enhanced AI algorithms, powered by the CLAIRE engine, for self-service data discovery by any line-of-business user. With new, intelligent APIs, users can have one-click access to the rich content of Enterprise Data Catalog from within their own…

Couchbase Revolutionizes Data Movement Between the Cloud and Edge with Latest Release of Couchbase Mobile

Couchbase Mobile Enables Enterprises to Extend Business-Critical Applications to the Edge Quickly, Easily, and Securely to Deliver Exceptional Experiences Across All Mobile Touchpoints Couchbase, the world’s first Engagement Database, announced the latest advancement in mobile data management with Couchbase Mobile 2.0. The latest release offers enterprise developers SQL queries, Full-Text Search, synchronization, and end-to-end security among other features to easily mobilize business applications to create exceptional…

Snowflake and Segment Partner to Enable Rapid Analysis of Customer Data at Scale

Technology Leaders Snowflake Computing and Segment Make Dozens of Customer Data Sources Instantly Available with Joint Data Analytics Solution Snowflake Computing, the data warehouse built for the cloud, announced a strategic partnership with Segment, the customer data platform, to provide Snowflake's cloud data warehouse on the Segment platform. Together, the technology leaders deliver a comprehensive data solution for enterprises to easily aggregate and analyze their customer data at scale to enable data-driven…

Io-Tahoe Announces General Availability of Machine Learning-Driven Smart Data Discovery Platform

Adds New Data Catalog Feature to Enable Data Governance, Enhance Data Management and Achieve Compliance for Today's Data-Driven Enterprises Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery products that span a wide range of heterogeneous technology platforms, from traditional databases and data warehouses to data lakes and other modern repositories, announced the General Availability (GA) launch of the Io-Tahoe smart data discovery platform. Io-Tahoe made the announcement from the Gartner Data &…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…