Browsing Tag

data matching

Data, CTV, and Clean Rooms Among Trends Driving MarTech Innovation According to Thought Leader Panel…

prweb Nov 1, 2022

Stirista CEO Ajay Gupta Moderated Panel Exploring How Advertising Innovators Use Data to Drive Success Data and identity increasingly play a pivotal role in every aspect of AdTech but with the mountains of data available, what’s the…
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Privacy and Regulations

Viant Reinforces Privacy-compliant, Secure IDs for Marketers and Publishers With Snowflake

Business Wire Oct 25, 2022

Viant Technology Inc, a leading people-based advertising software company, announced that it is leveraging Snowflake, the Data Cloud company, to support data clean rooms in order to bolster secure data matching, transparency and…
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Staff Writers

Choosing an Identity Resolution Vendor – What to Keep in Mind

MTS Staff Writer Sep 30, 2022

In the modern marketing world, capturing and understanding the 360° view of customers is critical for success. Identity Resolution Software can be the solution here. The right identity resolution software offers the connective tissue…
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