Browsing Tag

Data Monetization

Anonos Keynote Speech on Lawful Data Monetization in the GDPR Era

CEO Presents at the Largest and Most Prestigious Meeting of the It Environment in Poland with the Polish Banking Sector. Anonos, the data enablement and privacy rights management technology platform provider, announced on behalf of strategic technology partners, Hitachi Europe & Hitachi Vantara, that Gary LaFever will speak on ethical data monetization in the GDPR era at IT@BANK 2019 – the largest and most prestigious meeting of the IT environment in Poland with the Polish banking sector. Each year, the IT@BANK…

Data Monetization in the Power and Utilities Industry, Forecast to 2030

In today's data-driven economy, data is a strategic asset to any business, and organizations around the world are occupied with anomalous amounts of data. The analyst expects that the volume of data created would reach 175 Zettabytes (ZB) by 2025. Driven by this explosive growth in data and technological advancements in Big Data and computing, many businesses have now realized the value that data would unlock and are currently exploring ways to monetize their available data. The global data monetization market is in its…

Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic…

The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem at the Inventory Level Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment. By filtering media supply prior to the bidding process, Emodo…

Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute. Emodo Institute is a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile programmatic advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their understanding of…

AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers   AnyClip, an AI-driven video content and data monetization pioneer, has announced the launch of AnyClip’s Content Platform, an unmatched premium video content and Brand Safety solution for advertisers and publishers. The Platform provides advertisers the unprecedented ability to gain real-time insights into content, ensure Brand Safety, and contextually target ultra-premium content while allowing publishers…