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data regulations

CDP Market Crowding: Why Marketers Should Take Note

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

CCPA and Future Data Regulation Compliance

Just a couple of months have passed since the new year and we’ve already begun to see companies, such as Lyft, fail to disclose what data they’re collecting on their customers–resulting in noncompliance with the California Consumer Privacy Act (CCPA) that went effect on January 1. The new state law comes hot on the heels of similar consumer data regulations in Europe, implemented in 2018 via the General Data Protection Regulation (GDPR), and additional regulations are sure to be levied this year in 2020. While true CCPA…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…