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SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

GoodData Announces New Collaborative Data Modeling Solution

New Modeling Tool Will Improve Collaboration Between Engineers and Analysts to Streamline the Start Process for Enterprise Data Products GoodData, a leader in end-to-end analytics solutions, today announced the release of a new web-based logical data model (LDM) modeler. The new LDM modeler brings new capabilities and tooling and enables the simplification of data modeling when starting a new data product or extending existing enterprise reporting. The web-based LDM modeler compliments the recently released GoodData data…