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Massively Brings Conversational Marketing To The Next Level With The Launch Of MAT By Massively

Businesses can now easily build their own AI-powered conversations Massively.ai is thrilled to announce the launch of the newest product built off Massively’s patented Conversational Marketing platform – MAT by Massively, which aims to empower businesses to build and instantly deploy custom AI Chatbot solutions without coding. The new product launches with a bot-development toolkit open to all users, including those with no programming experience. “Since 2014, we have continuously broken new ground enabling businesses…

Signals Analytics Lauded by Frost & Sullivan for Enabling Transformative Business Decisions with its Novel Analytical Platform

Signals Analytics' platform can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights Based on its recent analysis of the North American health analytics market, Frost & Sullivan recognizes New York-headquartered Signals Analytics with the 2020 North America Enabling Technology Leadership Award for its novel analytical platform that can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights using natural language processing…

Performance-Enhancing Technology from FranchiseBlast Strongly Impacts Operations

Franchising Evolves with Insights, Business Planning and Artificial Intelligence (AI) As the International Franchise Association (IFA) 2020 opens this year in Orlando, thousands of franchising executives are exploring ways to give their franchisees the competitive edge in the marketplace. Franchisors are embracing evidence-based tools helping them reach new heights in both growth and satisfaction scores. With Franchise Business Plans, the Franchise Business Coach (FBC) and franchisee work together in a concrete and…

Fraud Evasion Must Start with Data Sources

Consumer data is ubiquitous in Advertising today; its role made only more vital by the digital landscape. The more we know about our potential customers, who they are, how they feel, what they think and what information they seek, the better we can engage with them. The power of data though, is directly proportional to the truth it captures. If data does not capture true insights, the campaign that follows will be misguided. For many, this has driven interest in first-party data, with an emphasis on capturing proprietary…

In the Era of the Digital Customer Journey, Consistency is Key

The birth of online shopping occurred in 1994 when one customer made history by purchasing a CD via the Internet. Just one year later, Amazon debuted. Today, as online shopping’s popularity grows, so do the ways in which consumers communicate with companies. As a result, digital channels have become a natural part of the customer journey. In fact, digital channel interactions are expected to overtake voice interactions for the first time this year. Between web, email, chat and social media, the customer journey is much more…