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Decibel

MarTech Interview with Ben Harris, CEO and Co-Founder at Decibel

"C-suites everywhere are making digital customer experience a business priority, because if it’s not perfect, customers are less likely to convert." Hi, Ben. Congratulations on your latest funding. Tell us about your eventful journey through the decade and how you managed to take the company to its recent position. The journey really began for me during the dot com era when I realized my friends, who were starting businesses, were struggling to navigate the fragmented world of Marketing. I had the idea to cut it…

Decibel Raises $17 Million in Series B Funding Round

The Digital Experience Intelligence Leader Has Grown 70% Year-Over-Year Decibel, the leader in digital experience intelligence, has closed its Series B investment round raising $17 million. The round was led by Draper Esprit, one of the most active venture funds in Europe, along with existing Series A investors Eight Road Ventures and John Simon, via his Ventureforgood investment entity, participating. In total, Decibel has raised $26 million over two rounds. The investment will be used to take its experience-focused…

Decibel Names Shane Phair as Chief Marketing Officer

Appointment comes amid continued momentum for Decibel as global brands find value in and increase revenue with digital experience intelligence Decibel, the leader in digital experience intelligence, announced marketing technology veteran Shane Phair has joined the company as Chief Marketing Officer (CMO). Phair joins Decibel after most recently serving as CMO of CM Group, a portfolio of marketing technology companies. Based in Decibel’s Boston office, Phair will be responsible for leading global marketing and…

Decibel Reaches Latest Milestone Being Ranked the U.K.’s 14th Fastest Growing Private Technology Company

Placement in the Sunday Times Hiscox Tech Track 100 Validates Company Momentum, Driven by Customer Growth, Expanded Partner Network and Growing, Global Team Decibel, the leader in digital experience intelligence, continues its impressive momentum by breaking onto The Sunday Times Hiscox Tech Track 100 list at No. 14, a ranking of Britain’s 100 fastest growing private tech companies. The company placed due to its impressive 165% increase in annual sales over the past three years. This latest milestone comes on the heels of…

Decibel Launches Special Program to Support Appsee Customers

Limited-Time Offer Ensures Brands Can Deliver Consistent and Engaging Digital Customer Experiences via Decibel for Apps Decibel, the leader in digital experience intelligence, is offering a special program for Appsee customers to gain high-touch services for optimizing their mobile app experiences. In the wake of ServiceNow’s recent acquisition of Appsee that will leave many brands without a platform for measuring app effectiveness, Decibel will honor the remainder of Appsee customers’ contracts if they commit to moving…

Decibel Builds Integration with Adobe Audience Manager

Marketers Are Now Able to Target Customers Based on Their Digital Experiences Decibel, a leader in digital experience intelligence for enterprise businesses, announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in…

Decibel Extends its Digital Experience Intelligence to Support Mobile Apps

Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints. Recent research shows that…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital…

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in…

Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances

New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and its Unique Digital Experience Score Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced it has expanded its senior team with two strategic hires. Jim Misuraca and Mike Tumalty have joined the company as Vice President of Strategic Alliances and Vice President of Global Inside Sales, respectively. The team growth is the latest in a…

Decibel Named a “Cool Vendor” by Gartner

Digital Experience Intelligence Platform Selected for Its Innovation, Impact and Intrigue Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced that it has been included on the list of Cool Vendors in Personalization report by Gartner Inc. The report evaluates interesting, new and innovative vendors in digital marketing and commerce that are making personalization a vital component of their products and services, as customer experience is core to competitive relevance.…