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deliverability

Blaze Verify Partners With Stream to Improve Email Deliverability and ROI

Leading email verification solution Blaze Verify partnered with game-changing API feed and chat builder Stream to bring affordable and easy-to-use email verification solutions to the users of their open-source application, Combase. The partnership enables Stream's Combase users to improve ROI from email marketing campaigns and deliverability altogether. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Email verification is an essential step in any email marketing…

ActiveCampaign Hires Lori Vaughn as the Director of Compliance and Deliverability

Brings extensive experience to further improve its 97% deliverability rates and overall industry standards ActiveCampaign, the leader in Customer Experience Automation, announced Lori Vaughn has joined the team as the Director of Compliance and Deliverability. Lori brings more than 10 years of experience across ESP, ISP, and Deliverability vendors having worked at Charter Communications, Oracle, and Return Path. ActiveCampaign is focused on helping businesses create personalized experiences for their customers.…

The Top 4 Email Deliverability Fallacies Exposed

Often burning the candle at both ends, marketers are responsible for a lot.  Certainly email isn't the only thing used in their marketing toolkit, so it makes sense they would grab a pick and chisel away at the success of their email by relying on old assumptions about effective email practices. The issue is a significant number of those assumptions are fallacies, and they can genuinely affect the success of an email campaign in various ways, from fundamentally poor deliverability to major issues like blacklisting. I…

From Cookies to Ad IDs, Why Email Is Key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding to the difficulty of identifying mobile users, Google’s Ad ID was created to allow advertisers to enable a persistent, anonymous consumer profile for mobile phone users. Another important innovation came in late…