Deloitte

"Consumer needs can change quickly, something we experienced tenfold during the pandemic, and it’s important for brands to listen and react to these evolving needs in real time." About Me Hi Suzanne. Welcome to MarTech Series. Please tell us about your journey in Marketing and how you arrived at Deloitte. Thanks for having me. My journey in Marketing and Sales—and my journey with Deloitte—are very much one and the same as I’ve spent most of my career here focused on these areas. As Chief Marketing Officer for the…

Complete Discovery Source (CDS) and Deloitte Are Key Partners Providing Relativityone to Customers in Switzerland Relativity, a global legal and compliance technology company, announced that RelativityOne is now available in Switzerland. RelativityOne is the first e-discovery cloud-based platform in Switzerland and it is now available in eight countries, three of which are in the EMEA region. Similar to many countries in Europe, Switzerland has its own set of unique, strong data privacy and compliance regulations that…

Mid-cycle study finds companies should accelerate performance improvement and enterprise transformation actions in response to COVID-19 A new, mid-cycle Deloitte Global Cost and Enterprise Transformation Survey, "Save-to-Thrive: Enterprise transformation and performance improvement strategies during the COVID-19 pandemic," finds organizations that invest in key capabilities today to navigate a post COVID-19 business environment can position themselves to thrive in the "Next Normal." The survey also found that…

Deloitte has been named a leader in the report entitled, IDC MarketScape: Worldwide Business Analytics Consulting and Systems Integration Services 2020 Vendor Assessment (Doc #US45353220, June 2020). The IDC MarketScape recognition is based on Deloitte's proficiencies and strategies, including its infusion of analytics and artificial intelligence (AI) capabilities globally across major industries and domains. Deloitte has also been named a leader in the IDC MarketScape: Worldwide Cloud Business Analytics Services 2020…

Crate and Barrel is first to deploy Payments to agents Gladly, the company that makes customer service Radically Personal, introduced Payments for messaging channels. National furniture retailer Crate and Barrel is the first Gladly customer to leverage Payments to generate revenue from the call center. According to The Temkin Group, a moderate improvement in customer experience will increase revenue by an average of $823 million over three years for a company with $1 billion in annual revenue. With Payments, Gladly…

Honor Exemplifies Skullcandy as a Leading Global Audio Brand Skullcandy Inc., the original lifestyle audio brand, has been honored with inclusion in the annual list of US Best Managed Companies in 2020. Sponsored by Deloitte Private and The Wall Street Journal, the influential program recognizes 27 companies for their overall business performance relative to leading practices across strategy, execution, culture and finance. Marketing Technology News: Lightspeed Collaborates with the CQCD to Make Cloud Commerce More…

Companies share vision for delivering robotic and cognitive automation solutions that drive real transformational outcomes for customers Deloitte and UiPath, the enterprise Robotic Process Automation (RPA) software company, today announced they are working together to deliver Deloitte Intelligent Document Processing (DIDP). DIDP is an on-premise or cloud-based automation accelerator, delivering a capability which captures documents before extracting, classifying, and verifying their data for processing. The integrated…

Companies will work to accelerate digital transformation with Modyo’s Digital Experience Platform in Latin America We’re pleased to announce that Deloitte and Modyo have signed a partnership agreement to build solutions that accelerate the time to market of digital products using Modyo’s next generation digital experience platform. Deloitte and Modyo will help clients accelerate their digital transformation through web and mobile channels that fundamentally improve the customer experience. Marketing Technology News:…

SnapCell is excited to announce the release of their new product: SnapCell Live. In the current climate where we are required to be social distancing, customers are unable to visit dealerships. SnapCell Live allows clients to take the dealership to them with live video streaming. Technology is changing the way we consume information and entertainment. A survey conducted by consulting firm, Deloitte, last year found that about 53% of Americans stream TV shows and 56% prefer streaming videos on a monthly basis. This shift…

Bain & Company, Deloitte Digital, EY, and Reputation.com win this year's Qualtrics Partner of the Year Awards, in celebration of their work to helping companies around the world navigate and respond to key business challenges Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced that the Qualtrics Partner Network (QPN) has expanded to over 200 global member companies within its second year.  QPN partners are now integral to driving breakthrough business…

Gartner, the world’s leading information technology and advisory company, named Deloitte a Leader, positioned highest for ability to execute and furthest for completeness of vision, in its February 2019 report titled, Magic Quadrant CRM and Customer Experience Implementation Services, Worldwide. Marketing Technology News: EnergyBot Raises Series B Funding “Creating the best experience in the moments that matter most for customers is critical to keeping them happy and advancing companies everywhere,” says Andy…

Alliance to Accelerate Digital Transformation for Media & Entertainment Industry with Solutions Built on the Salesforce Platform Building on their existing alliance, Deloitte and Vlocity, Inc. today announced that together they will apply the strength of their portfolios to accelerate 5G adoption and digital transformation for the Media & Entertainment industry. Vlocity, a leading provider of industry-specific cloud software, will deliver cloud and mobile software that enables the potential of global 5G networks,…

Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its…

Former Deloitte&Touche CPA joins PFL's executive leadership team to support company's rapid growth PFL, the pioneer and leader in Tactile Marketing Automation, announced the promotion of Erin Ortega to Vice President of Finance. Ortega, who joined PFL in 2007, has been instrumental in supporting the company's growth as leading brands around the world turn to PFL's Tactile Marketing Automation to increase the overall effectiveness of their marketing investments. Ortega most recently served as PFL's Controller, and…

Experienced technology industry executive to drive brand, revenue for proptech leader SMS Assist announced the hiring of Tina McNulty as chief marketing officer. In her two decades of leading global marketing teams, McNulty has orchestrated brand awareness, pipeline acceleration, and revenue generation programs that have driven bottom-line results for many business-to-business technology companies. At SMS Assist, she will be responsible for elevating the brand and designing campaigns that enhance growth for the proptech…

Clarifai, a leading AI platform provider named one of the "Leaders" in computer vision by Forrester and one of Deloitte's fastest growing companies in 2019, opened a new office in Estonia's capital city, Tallinn, on February 1st of this year. The new office in Tallinn joins Clarifai's New York headquarters, along with offices in Washington, D.C., San Francisco and a growing team of remote workers as part of the company's strategy to expand its global reach. Marketing Technology News: ConvergeOne and NICE Announce Launch…

Hootsuite, the world leader in social media management, announced the appointment of Tara Ataya as VP, People. Ataya brings 15 years of Human Resources leadership experience to her new role at Hootsuite where she will lead all aspects of the company’s People strategy globally. Marketing Technology News: LumApps Partners With Microsoft for a Fully Integrated Office 365 Digital Workplace Solution “I am thrilled to welcome Tara as the newest member of the Hootsuite Executive Team,” said Ryan Holmes, CEO of Hootsuite.…

Key takeaways In an era of technological transformation and cyber everywhere, the attack surface is exponentially growing as cyber criminals attack operational systems and backup capabilities simultaneously in highly sophisticated ways leading to enterprise-wide destructive cyberattacks. Majority of C-suite and executive poll respondents (64.6%) report that the growing threat of destructive cyberattacks is one of the top cyber risks at their organization. It's time for…

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on Marketing spend of 500 to 800 percent. In the four years since then, brands interested in enjoying such ROI have faced two major problems: first, one of definitions. While Deloitte writes about “Personalization,” what the study describes is a blend of personalization, customization, and configuration. The difference between these is…