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DemandLab

Nearly Half of CMOs Struggle to Prove Marketing’s Impact on Revenue, Says New Report

Technology-focused marketing consultancy and marketing-led customer experience pioneer DemandLab has released The CMO’s Challenge: Revenue Attribution From a Leadership Perspective. This new Insights Report examines the results of a recent survey of seasoned marketing leaders on the topic of marketing attribution and explores the story behind the numbers. Today, marketing leaders are increasingly assuming a more substantial role in corporate leadership, specifically with regards to revenue generation. Yet CMOs continue to…

DemandLab Launches Sightline, a SaaS Business Confidence Solution that Delivers Fast, Accurate B2B Marketing Attribution

Marketing consultancy DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for each customer. Sightline was developed by marketers…

Study: Just 36% of Marketers Have a Marketing Attribution Strategy

DemandLab, a technology-focused marketing consultancy, and leader in marketing-led customer experience released new research that reveals how few–only 36%–are utilizing marketing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success. The survey, fielded in partnership with Ascend2, indicates that while marketers do realize the value of attribution, many are struggling to implement their own strategies. Marketing…

More Than 50% of Companies Have No Strategy in Place for Optimizing Their Martech Stack Says New DemandLab Report

DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech) stack DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech) stack. The survey indicates how executives recognize the critical role that a high-functioning stack plays when aligned…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

DemandLab Appoints Hayden Jackson as Director of Content Strategy

An Experienced Content Strategist and Award-Winning Copywriter, Hayden Jackson Will Lead the Delivery of Content Strategy, Content Creation, and Content Performance Services to Demandlab’s B2B and B2C Clients DemandLab, a technology-focused marketing consultancy based in Philadelphia, is pleased to announce that Hayden Jackson has been appointed as Director of Content Strategy. Hayden brings to the role 20 years of content marketing and copywriting experience, including 10 years of agency experience. She is tasked with…