DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World’s Leading Content Experience Platform

DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations.

Founded in 2009, DemandLab helps B2B organizations create customer-centric demand generation, engagement and other marketing programs that have a measurable impact on revenue. The agency’s services integrate marketing technology, content marketing, and data analytics to help their clients deliver personalized customer experiences at scale. DemandLab became an official service partner to Uberflip in the fall of 2019 and is also a service partner to Adobe and Marketo.

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“Our newest service partnership with Uberflip reflects our commitment to providing clients with high-performing content marketing services, from the content itself to the platform it’s delivered on,” said Rhoan Morgan, CEO and Co-Founder of DemandLab. “With 83% of the B2B buying journey now consisting of independent research, it’s more important than ever to invest in content marketing. The new DemandLab resource center enables us to showcase how companies can use content to grow their audience and generate leads that are even more relevant and ready for a sales discussion. I’m also very excited to be able to demonstrate our capabilities in the implementation and customization of Uberflip to businesses that want to achieve these goals.”

DemandLab has produced content about digital marketing since 2009, including the book, “Change Agents”, as well as numerous eBooks, articles, tip sheets, and podcasts focused on demand generation, nurturing and using marketing automation to power the customer journey.

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The new resource center enables DemandLab to organize its extensive content library into collections for specific marketing roles, such as CMOs, marketing technologists, and content marketers, as well as by topic and content type. In addition, the platform’s recommendation engine, powered by AI, suggests additional content for each visitor based on their unique preferences and interests. Within the first month of transitioning its content from a traditional CMS to the Uberflip platform, DemandLab saw an increase in web traffic and engagement rates.

“Combining their expertise in content and demand generation with the Uberflip platform, DemandLab has created an amazing content experience that can turn attention into revenue,” said Gillian Geremia, Partnerships Manager at Uberflip. “They are quick to align the value of an optimized content experience with marketing programs, existing marketing technology, and metrics. Their Uberflip hub is a great visualization of this with thoughtful content tagging, mapping, design, and integrations behind the scenes that will allow them to drive greater engagement and conversions with content. I’m excited for what they will continue to build with clients in the near future!”

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