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B2B Buying

Collective[i] Announces Leadership Council for Newly Launched Community of Operations and Enablement Professionals

Collective, a recognized leader in AI-enabled digital sales transformation, announced the members of the Special Ops Leadership Council, a board designed to influence the evolution of the growing Special Ops community. Special Ops is one of the first networking organizations designed for the growing number of sales and revenue operations and enablement professionals overseeing transformation and building the infrastructure needed to compete and succeed in a digital economy. Marketing Technology News: Metadata.io Sweeps…

Salesforce Reimagines Sales With Enhanced Virtual Selling Suite

New Sales Cloud 360 innovations help sales teams shift to an all-digital experience and help businesses adapt their end-to-end sales processes Seven months into the COVID-19 pandemic, the nature of B2B buying and selling has changed, and companies are eager to re-accelerate growth. That's why Salesforce, the global leader in CRM, announced a new suite of technologies to empower sales teams to stand out from the pack and provide engaging and trusted buying experiences for customers. This year, every sales rep became a…

2020 Marketing Trends Outlook – B2B Buying Shifts to Online

B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying habits at a rapid pace – in search of greater speed, transparency, and simplicity. Looking to the B2C shopping journey as a key example, there are strategic elements implemented by brands that drive customer satisfaction and should be replicated by B2B sellers, such as price transparency, free trials and demos, and the ability to compare…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

Decoding the B2B Purchasing Puzzle in 2018

Compared to European and Latin American Buyers in The B2B Purchasing Cycle, North Americans Are Most Likely to Choose Online Marketplaces A recent study, jointly authored by B2B Online, Oracle Commerce Cloud, Mirakl, and WBR Insights, revealed that digital buying experiences are more effective in engaging B2B sellers compared to traditional media. The study found that B2B sellers are missing a significant number of opportunities even as B2B buyers are becoming more comfortable with digital buying experiences. One of…