The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get …
Hubspot Partners with Leading Marketing Data Engine, Supermetrics, and Enables Much-Requested Multi-Portal Analytics and Reporting for the First Time
With the new Supermetrics HubSpot connector launching today, marketers can now, for the first time, combine data across HubSpot portals …
GDPR Turns One: the Data Ecosystem Has Reached a New Level of Maturity
A new regulatory change isn’t something many of us get excited about – unless you’re a legal geek, or an attorney …
Leading CMOs Gain $4 for Every Dollar Invested in Marketing Measurement
2019 Study Commissioned by Equifax Finds Companies with Highest Measurement Maturity Generate More Than $73 Million in Additional Annual Revenue, …
Hello Valentine! The Marketer is Watching You
This Valentine’s Day, whether you are planning a special dinner date or going out on the long-weekend vacation, it’s going …
Improvado and Looker Join Forces to Deliver Powerful Marketing Analytics and Insights
With Improvado, Marketing Agencies Now Have a Simpler Way to View Performance Insights Today, Improvado, a provider of the leading marketing data …
Keeping A Positive Approach to Data Management is Critical to Revenue Traction
AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience …
Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends
The Latest Nielsen Sports’ Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for …
Nailing the B2B Campaign Optimization Strategies in 2018
According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The “Campaign” Is the Currency of Conversation That …
Tips on Selecting the Right Martech Tools to Prove Sustainable ROI
Full Circle Insights’ CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated …
Looker Debuts in Gartner Magic Quadrant for Analytics and BI Platforms
At the Gartner Peer Insights Website, Looker Was Rated 4.6 out of 5 in the BI and Analytics Platforms Market, …
The People-Based Data Lake – A More Nimble Marketing Data Solution
People-based marketing is only as good as the data that feeds the process. This has been true since the early …