marketing data

The goal of any marketing plan is to generate qualified leads that convert to sales. Therefore, by definition, every marketer’s biggest customer is their salesperson. However, despite both departments working to generate revenue,…
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"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer success." Hi Allison, congratulations on joining the…
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Think about your last experience at a restaurant—you know, before the global pandemic. If you had an excellent experience, many of the finer details of the meal are probably still sharp in your brain—the ambiance, the playlist, the…
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Adverity, a leading marketing data intelligence platform, is recognized in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor…
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Claravine, a leading technology platform that helps standardize, govern, and connect marketing data across every team, system, and channel, announced $5 million in Series A funding. The round, led by Grayhawk Capital with participation from…
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Fewer hiccups with in-person event than expected as live events go online in the age of COVID-19 With the onset of the COVID-19 pandemic, companies had to immediately and completely transform how their live in-person events were held. Now…
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Designed by marketers for marketers, Supermetrics is an out-of-the-box tool that consolidates reams of data from multiple sources into their analytics and reporting tools Using Supermetrics, marketers can draw actionable insights from…
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Maximizing Sales Performance is No Longer Just About Compensation. Today, More Than Ever, It’s About Continuous Planning.
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The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar…
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COVID-19 crisis runs deep into every business model. Particularly for retail, in-store shopping experiences has become a topic of serious discussion. Retail has always been under serious pressure to adapt to widening physical and digital…
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Account-based marketing - now known as ABM -  is not a new concept.  It was first coined by the Information Technology Services Marketing Association (ITSMA) back in 2003.  But it is a concept that is entering the mainstream as analysts…
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When a crisis hits with the scale and voracity as COVID-19 struck the travel and hospitality industry, a natural adjustment to the advertising budget occurs. The degree to which a brand decides to turn off the faucet or at least allow a…
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What is your approach towards knowing about the future of the market? How do you think about the future of your customers? Does your company have a dedicated team of people who can influence the industry? Do they share unique…
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The last time I went out to shop (this was in the pre-COVID-19 lockdown days), I couldn’t find my favorite peanut butter brand. The closest I got to finding one actually left me disappointed-- Because, the package had expired, and the…
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The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside pickup now dominate the conversation. In order to…
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25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a…
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While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven…
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Award-winning data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies.…
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ServiceNow Inc and Adobe Inc said on Tuesday they will make their software systems work together in an effort to improve apps used by customer service representatives. ServiceNow has long made software that large businesses use to field…
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Chris Taylor of Cybereason Wins The Award for Excellence in Marketing Data Orchestration IntentData.io, Inc. announces that Chris Taylor, Marketing Director at Cybereason, has been awarded the first quarterly “Marketing Data Master…
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