digital

Mobiquity Technologies, a leading provider of next-generation data intelligence and advertising technology solutions, announced that two additional clients will adopt its newly launched CMOne platform, further accelerating market adoption…
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Make-A-Wish chooses Moore for its track record of delivering impactful direct mail results with precision data and industry-leading strategic execution. Moore AudienceFirst Media is pleased to have been selected by Make-A-Wish® to…
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Trusted industry sales leader joins Cadent to accelerate CTV and digital expansion as part of an omnichannel growth initiative Cadent, the predictive advertising platform, announced that industry sales leader Jeremy Haft has joined as…
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Agreement provides optionality to marketplace across 2025 Upfront and beyond VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. to expand their longstanding…
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Frans Vermeulen, President at Swivel shares proven tips and best practices to enable modern advertisers to optimize their ad ops processes in this MarTechSeries interview: ___________ Hi Frans, tell us about some of Swivel's latest…
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Higher tariffs are adding to the growing economic pressures on consumer-facing businesses. For marketers, managing rising costs and shifting consumer behaviours is becoming unavoidable. As companies pass these costs on to customers, the…
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Leading B2B adtech PR agency clocks up an Employee Net Promoter Score (eNPS) of 100, with every employee surveyed recommending it as a place to work For the second time in succession, The Digital Voice™ has been hailed as an exceptional…
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Ever since radios first crackled to life, they've been a massive hit, transforming entertainment and connecting people through stories and songs. For marketers, radio was the original tech platform, reaching a diverse and highly engaged…
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Entravision is proud to announce the addition of two seasoned executives to its leadership sales team, underscoring its dedication to innovation, growth, and delivering exceptional value to clients, audiences, and partners. Both new hires,…
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Report Includes Findings from Roundel’s Target Shopper Survey & Innovid’s CPG Advertising Benchmarks Innovid, a leading software platform for the creation, delivery, measurement, and optimization of advertising across…
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With consumer spending and marketing budgets shrinking, privacy rules tightening, and AI unleashing a new wave of disruption, CMOs and digital professionals are ill-prepared, new report reveals Marketing and digital professionals are…
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Graham to lead DISQO’s growth efforts, helping businesses better understand their audiences and measure the full brand experience DISQO announced the appointment of Neil Graham as its Chief Revenue Officer. Leveraging over 25 years of…
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The imperative for brands to cultivate proprietary, actionable intelligence has never been more pressing. With multiple consumer privacy regulations from General Data Protection Regulation (GDPR) to Electronic Communications Privacy Act…
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CX leaders to integrate product, go-to-market, and services to provide a unified, omnichannel suite with faster time-to-value and accelerated, derisked path to new innovation for customers with on premises, hybrid, or cloud contact centers…
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Eye-Tracking Study Conducted by Lumen Research Unveiled at 2024 IAB NewFronts Shows 95% of Impressions on GSTV Deliver Eyes-to-Screen Commanding More Visual Attention Than Digital, CTV, and Linear Television Coming out of…
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Sustainability a Core Pillar of Innovid’s Recently Launched Harmony Initiative Innovid, a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital,…
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In this martech weekly highlight: you'll unlock interesting tips on ABM and business-to-business go-to-market norms while also getting a lowdown on the latest B2B buying and selling habits based on a recent conversation with LinkedIn's Sr.…
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Partnership Strengthens Best In-Class Audience Targeting and Measurement Solutions for Marketers in Cookie-less Future Cadent, the largest independent solutions provider for converged TV advertising, announced a partnership with…
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XR Extreme Reach, a global technology company that powers the creative economy, today announced it has appointed industry veteran, Kevin Arrix as its Chief Growth Officer. Arrix will report to Jo Kinsella, Group President of SourceXR and…
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DT will create Green Media Products using Scope3 data, empowering brands and agencies to run high impact mobile campaigns with a reduced carbon footprint on DT's 100% direct supply Digital Turbine, Inc., the mobile ad platform that powers…
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