Browsing Tag

digital ads

Brand Metrics Partners with Ciaopeople to Enable the Italian Publisher’s Brand Lift Measurement Strategy

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the past 12 months. The Ciaopeople publishing group is making its strategic service available to its customers from this month. This partnership with Brand Metrics will…

GPT-3 Tech Startup Copysmith Secures $10 Million in Funding

Copysmith, a startup that uses artificial intelligence (AI) for creative content generation, announced a $10 million investment through a partnership with Harmony Ventures Labs (HVL) and funds advised by PSG. The funding is intended to help Copysmith accelerate growth through additional hiring for engineering and design talent and added investment in developing innovative client solutions for the users of the platform. Copysmith also announced that Shegun Otulana, a start-up veteran, will assume the role of CEO for the…

PadSquad And Airtory Partner To Deliver Brains And Beauty For Digital Ads

The Companies are Bringing Speed and Personalization to Fortune 500 Brands PadSquad, a digital media company focused on developing high-impact advertising experiences, announced their partnership with Airtory, a creative management platform. Airtory was chosen as the preferred partner to run PadSquad's AI-powered creative nerve center, Simpli, to help deliver on its mission of building remarkable creative designed for humankind. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by…

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions

Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280% increase in CTV’s programmatic advertising share from the 2018 U.S. midterm election cycle. The data was compiled from more than 400 advertisers for state, local and national races managing digital ad buying via Centro’s platform, Basis. These political and advocacy advertisers encompassed…

MediaMath Helps Brands Prepare for Identity-Centric Future Through Integration with LiveIntent’s nonID; Latest SOURCE Integration…

MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full integration of LiveIntent's nonID into MediaMath's SOURCE digital media ecosystem. Marketing Technology News:Vertex Welcomes Sal Visca as Chief Technology Officer With the integration of LiveIntent into SOURCE, MediaMath will enable brands to deliver personalized advertising without third-party cookies within LiveIntent's…

Dentsu Taps VidMob To Launch Global ‘Attention Economy’ Ad Lab Initiative

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced that it has partnered with VidMob to offer new depths of creative intelligence and performance to marketers. VidMob’s Agile Creative Studio will now power dentsu’s Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention. This expanded partnership will support brand campaigns across the entire digital ads…

Verizon Media Launches TV Tune-In Attribution to Connect Digital Ads & TV Viewing

With Inscape, new solution helps Verizon Media DSP customers like Discovery better measure ROI on ad spend Verizon Media introduced its new TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows. This is the first time Verizon Media DSP users can attribute TV show tune-ins to ads served on any channel, including mobile, CTV, video, desktop, native, and beyond. Verizon Media is launching the offering with Inscape,…

Why Intrusion-Lite Advertising is the Future of Digital Ads

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been popular for years are going to remain consistently successful. Take banner ads for example; the average consumer is served more than 1,700 banner ads every month, but only views about half of them. When banner ads were first…

How to Fight Ad Fatigue

While global ad spend keeps growing — powered by Asia Pacific — audiences are proving harder to engage. After being targeted with the same types of irrelevant and intrusive ads, over and over, they are suffering from fatigue with some switching ads off entirely. The issue goes beyond banners, which have gained a reputation as the key culprit for rising consumer frustration and fallen from grace in recent years. Digital ads aren’t delivering what audiences want, and that means they are struggling to boost ad impact and…

Hivewyre Now Offering Access to Placed Attribution

Hivewyre is now offering its clients the option of having their e-commerce campaigns measured in new and exciting ways: Placed Attribution. With this new partnership, clients can now gain insight into valuable in-store data including quantifiable metrics of those online shoppers who are exposed to digital ads, and how that translates to real world store visits, bringing with validation of their advertising dollars. Bridging the Digital and Physical Gap With Hivewyre’s unique focus on e-commerce clients, it is easy to…