Browsing Tag

digital advertising trends

Brands Stand to Waste a Staggering $917.2 Billion on Digital Banner Advertising by 2028

Sudipto Ghosh Dec 13, 2020 0

Digital messaging would be a bigger industry than mobile advertising and social media combined. Despite the growth in messaging and Rich Communication Services (RCS), brands are starting at a staggering loss of $917.2 billion from their…
Read More...

Native & Programmatic Advertising

Don’t Let Lockdown Loosen Your Ad Spend

Nate Burke Nov 19, 2020 0

The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she…
Read More...

Interviews

MarTech Interview with Brian Atwood, CEO at NOM

Sudipto Ghosh Oct 1, 2020 0

"Advertisers are doing publisher direct deals, and then running them through programmatic channels to ensure content quality and accountability." Hi, please tell us about your current role and the team/technology that you handle? I…
Read More...

Data Management Platforms

Swapping the Third-Party Cookie for First-Party Data

Will Braithwaite Sep 11, 2020 3

A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook likes. The results were straight out of Black Mirror.…
Read More...