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Digital advertising

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

TechBytes with Nima Mirbakhsh, CTO at Morphio

Tell us about the team and technology you handle at Morphio. We have a nimble and highly motivated team of Digital Marketers, Software Engineers, and Data Scientists. We’re working together to change the way Agencies and Marketing teams approach digital data and decision making. Core AI technologies include TensorFlow for anomaly detection and forecasting. We also integrate a handful of  ‘off the shelf’ scalable technologies and custom technologies that we have created to protect digital marketers against their unexpected…

Bayard Advertising Agency Welcomes Back Industry Leader, Kyle Leigh

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment/lead generation and employment branding, is excited to announce the return of Kyle Leigh as Vice President, Strategy & Technology. Kyle began his career at Bayard, having built and grown many of the agency's digital offerings.  This included starting the agency's programmatic job advertising product, AppFeeder. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

New Celtra Research Reveals Creative Automation Instrumental to Successful Marketing

Respondents expect automation to have the most powerful impact on marketing over the next five years Celtra announced results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work. The commissioned study, conducted…

TechBytes with Kumaran Sambandam, VP of International Demand Partnerships at RhythmOne

Hi Kumar, tell us about the major milestones in your career as an Adtech professional? I was a part of the digital advertising industry in 2006 with AOL — when ad servers and networks were a big thing, like AI is a big thing today. I had the opportunity to move to mobile advertising in 2011, which gave me a holistic view between desktop and mobile, and its unique offering in digital advertising. I then joined Mobfox to drive it from an ad network to ad exchange. I earned the opportunity to grow the business to $50…

SiriusXM’s Doctor Radio and NYU Langone Health’s Medical Experts Launch 24/7 Coronavirus Programming

Hourly updates on Doctor Radio channel and select SiriusXM channels on the latest news about the pandemic SiriusXM announced that Doctor Radio and NYU Langone Health's medical experts will launch 24/7 programming, live and on demand, dedicated to the latest news and updates surrounding the coronavirus. All programming will be presented by NYU Langone's team of world-class infectious disease and medical authorities and curated by SiriusXM's Doctor Radio channel programmers. This special programming will help listeners…

Genesis Selects Dealer.com as New Website Digital Advertising Provider

Dealer.com, a Cox Automotive brand, announced it has been selected as a Genesis' website, digital retailing and digital advertising provider. Today, through Dealer.com's Website Choice program, Genesis dealers gain access to a more innovative and personalized digital storefront experience that delivers the technology and expertise for dealers to exceed consumer expectations. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company "Connecting a dealer's solutions is more important…

The Most Successful Creative Ad Units Are Heading In-Game: Here’s Why

The Users Have Spoken: No More Intrusive Advertising! If you’re like many, many users today, you’ve employed some kind of adblocker. Adblocking is bad news for the Digital Advertising world. It hurts the publishers who depend on revenue from advertising, and it hurts the advertisers, who are spending big bucks to try to connect with their audiences. But ad blocking is really just a symptom of a greater problem. Namely, the intrusive, disruptive ad formats that have become so commonplace in today’s digital sphere.…

Established Email Marketing Company, Site Impact, Appoints First Female President

A fresh outlook with a focus on product Industry-leading email marketing company, Site Impact has appointed Jennifer Gressman as President, marking the first time in 10 years a woman is behind the wheel of the company in a C-Level role. Gressman will join Vinu Nagapoollay (Chief Technology Officer) and Aaron Solomon (Chief Financial Officer) as a top executive overseeing day to day operations, sales and revenue growth, business development and product rollouts as the company heads into a year projected for upward…

AI Is Changing How Brands Develop Creative – Here’s What the Future Is Looking Like

For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve always had surveys and market research to provide loose guidance on the demographics and preferences of our potential customers. But until recently, the end result has always been a single, one-size-fits-all ad that succeeds or fails based on the creativity and the guesswork of the people who produced it. With the development of digital advertising technology, this has…

Viamedia Ramps Up with Bob Gold & Associates as Public Relations Agency of Record

Cable Pioneers Mark Lieberman and Bob Gold Team to Promote the Power of Local and Cross-Media Advertising Viamedia, the leading cross-media local advertising company for independent video providers, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its public relations agency of record. The agency will help promote Viamedia’s comprehensive suite of advanced video and digital advertising solutions. To kickstart 2020, @ViamediaTV has teamed up with…

PubWise Named A Top 40 Innovative Technology Company

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to State's Technology Community PubWise, the leader in hyperautomation for the digital advertising industry, announced that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of the state's technology industry. TAG will recognize this prestigious group at The Summit 2020 on March 3-4 at the Cobb…

4 Most Common Myths of In-Game Advertising Debunked

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

KERV Creates Breakthrough Interactive Campaign for Callaway Golf

Video experience transformed into heightened levels of engagement & commerce KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, recently orchestrated a highly successful interactive video campaign for Callaway Golf, one of the world’s leading golf equipment and product brands. Through KERV’s patented video platform, Callaway transformed videos about its new golf clubs (JAWS MD5 Wedges) into interactive experiences for…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

This Ain’t Your Parents’ Contextual Targeting

The digital industry is facing threats to its status quo that are forcing all stakeholders to ask whether it deserved to be the status quo in the first place. New data policies are pushing companies to change the way they handle their users’ data. Those legal pressures – combined with the complexity of targeting and measuring across platforms like Mobile and OTT – are shaking the foundation of Digital Advertising. Premium publishers are standing up for user experience that encourages user loyalty over time, while brand…

Stream Companies Showcases Latest Technology to Guide Auto Dealerships Into the Digital Age of Car Buying

Agency will appear at NADA 2020 in Las Vegas, Feb. 14-17, to display latest advances to aid customers and dealerships in the car-buying and maintenance process Stream Companies, a marketing industry leader that has been successfully merging and integrating the worlds of traditional and digital advertising for more than two decades, will be sharing its latest technology and expertise at NADA 2020 from Feb. 14-17, 2020. In today's high-tech world of auto dealership marketing, Stream Companies is leading the way with its …

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…