Browsing Tag

Digital advertising

Adlucent Names Ashwani Dhar as New Chief Executive Officer

Michael Griffin promoted from Adlucent CEO to SVP of Acquisitions and Data Strategy at Advantage Solutions, Adlucent’s parent company Adlucent, a leading digital advertising and analytics agency, announced it has named Ashwani Dhar Chief Executive Officer, promoted from his former position as Chief Client Officer of Adlucent. Dhar succeeds Adlucent founder, Michael Griffin, who will move into a role within Adlucent’s parent company, Advantage Solutions. As SVP of Acquisitions and Data Strategy, Griffin will focus on…

The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future

Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising continues to undergo dynamic innovation. With the omnipresence of the Internet and the ubiquity of mobile, TV no longer reigns supreme: In 2016, digital advertising revenues surpassed ad revenues from TV for the first team, hitting $72.5 billion across digital platforms compared to $71.3 billion from TV. The new landscape presents marketers with an array of both exciting opportunities and vexing challenges.…

Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in…

B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced new breakthroughs in Account-based Advertising that automatically operate and optimize digital advertising for B2B marketers. The company also announced additional growth capital from Acorn Capital Partners, Hillsven, Partech, angel investors and an accredited-investors only crowdfunding campaign. New capabilities include automatic Salesforce Pipeline Attribution, Instagram and LinkedIn…

When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat

80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from Eyeo The importance of advertising to a free internet cannot be overstated. New research from YouGov, commissioned by eyeo, makers of Adblock Plus, Flattr and Trusted News, confirms that this sentiment is recognized among 80 percent of online users within Great Britain. The research also indicates that users demand control of their online experience and expect a transparent value exchange on…

Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International

Service Will Be Used to Market Many of the World's Most Luxurious Homes Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World and markets over 50,000 luxury properties each year. Over 200…

Lifesight Partners with Liveramp to Bring Lifesight Audiences to Brands and Agencies in Asia Pacific

Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight's high-quality, location-based audience segments. These audience segments…

Adtech Startup Scibids Opens APAC Headquarters in Singapore

Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids has opened its Asia Pacific headquarters in Singapore, its first international office. This follows the Company’s successful SGD 3.3 million (€2.2 million) Series A funding last September. Rahul Vasudev, former Managing Director of MediaMath (Asia Pacific) and the APAC Head of Digital at MediaCom, will head Scibid’s APAC expansion. Based in Paris, Scibids has developed…

Forrester Lists Salesforce as a Leader in Real-Time Interaction Management

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: Real-Time Interaction Management, Q1 2019. Salesforce's real-time interaction management capabilities are powered by the Salesforce Marketing Cloud, which enables companies to know their customers, personalize communications and engage with them across all channels in real-time. Marketing Cloud analyzes the real-time behaviors of customers, visualizes the customer lifecycle and allows…

AdTheorent Bolsters Executive Team with Appointment of Bill Todd as CRO, Formerly with Conversant

Company Poised for Continued Innovation and Rapid Growth AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, announced that Bill Todd has joined as Chief Revenue Officer (CRO). In this role, he will lead the revenue organization including the sales, client services, strategy and marketing teams. In 2018, AdTheorent grew its year-over-year revenue by nearly 30% and Bill will help the company continue its…

Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires

Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic advertising capabilities is pleased to announce Gina Doria and Henry Wong as the newest hires to join an expanding sales organization. Gina joins Mobiquity Technologies' East Coast sales team with a wide range of industry experience. She formerly worked at ValueClick, Conversant, SteelHouse, RocketFuel, and Sizmek. She is also a member of the Forbes Business Development…

LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech

This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for Real-Time Bidding (RTB). With the introduction of the IdentityLink for RTB, the Marketing Technology company could be leveraged to deliver free perpetual access to its scaled, people-based identifier. Here on, DSPs would leverage LiveRamp’s independent omnichannel identity graph to bid on digital advertising inventory. With this announcement, LiveRamp has opened its free access…

Dr. Barry Po Promoted to Chief Product Officer of Universal mCloud

Bolsters mCloud's Ability to Bring AI-Powered Products and Services to Market Universal mCloud Corp., a leading provider of Artificial Intelligence and Analytics and IoT-connected asset care technology, is pleased to announce the promotion of Dr. Barry Po to Chief Product Officer, reporting to the CEO. Effective immediately, Dr. Po will lead mCloud's product management and marketing functions. Dr. Po joined mCloud in 2018 by way of mCloud's acquisition of NGRAIN (Canada) Corporation. As part of NGRAIN's senior…

Email-Based Advertising an Effective Tactic for Reaching Every Generation

Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients in Engagement at Every Age New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by PowerInbox, “How Adults Consume and Filter Information Online,” email…

Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience

Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, announced an agreement with Nielsen—the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets—to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which…

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader in performance advertising software, announced results from its latest survey commissioned by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales annually, the survey reveals that Amazon is rapidly gaining momentum in the digital advertising race.  Retail marketers estimate Amazon gets…

Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

Sublime Expands Mobile High Impact Ad Units, Offers Market-Leading Suite of Mobile Solutions to US Clients

Expanded Mobile Capabilities Now Reach Tailored Marketing Objectives on Mobile and Desktop Sublime, the leading solution for high-impact, non-intrusive digital advertising, recently announced the expansion of its suite of mobile advertising solutions to better meet the needs of both advertisers and publishers. Building on an established base of scalable, non-intrusive advertising solutions, and with the addition of the new mobile ad units, Sublime now offers full-funnel marketing capabilities across both desktop and…

As Display Overtakes Search Among High-Tech Advertisers, Is the Industry Ready?

Spending on digital advertising continues to increase at a remarkable rate, with US growth projected to eclipse 18% between 2018 and 2019. While digital advertising’s ascent is no secret, it’s less recognized that specific industries are driving an outsized portion of that growth. In particular, high-tech brands — companies that focus on hardware manufacturing, software as a service (SaaS) or e-commerce — are outpacing the market in terms of digital ad spend, driven by market factors such as rapid innovation cycles and…

New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention

The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New Time-in-View Benchmarks The Integral Ad Science (IAS) Media Quality Report measures key factors that erode the value of digital advertising. The latest edition of the report, released today, highlights global and regional benchmarks for viewability, fraud, brand safety, and for the first time ever, Time-in-view. Increasingly, advertisers are being asked to prove ROI and the added value digital…