Browsing Tag

Digital advertising

AI-Powered Conversation Bots Empower CMOs to Prove ROI

Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped for the first time since 2009. Meanwhile, digital advertising shot up by double digits. As more consumers (especially millennials and the up-and-coming Generation Z) continue to cut the cord, television ad spending will become less and less relevant. Instead, digital ads will drive more sales in a measurable way. Not all digital advertising is created equal, though, especially in B2B circles.…

Protected Media Launches Pre-Bid Solution for Improved Ad Verification

Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by Fake Traffic Protected Media, a global provider of digital advertising solutions that detect ad fraud and improve traffic quality, announced that their pre-bid anti-fraud solution is available for real time granular optimization of online advertising campaigns. Protected Media’s pre-bid solution utilizes a variety of data sources including post bid data, to provide a more…

How Your MarTech Stack Fails to Serve the Customer

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is similar to comparing that of quill…

It’s All In The Stories: How To Attract Millennials And Gen Z

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of Social Video’ study, it’s the videos posted on social media that serve as the primary portal to the web for younger audiences. The study reveals how Millennials and Gen Z consume video content, their engagement with video ads, how they form perceptions about brands. According to the VidMob…

Bloomberg Unveils ad.apt, a New Display Ad Format

With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, a new display ad format that introduces innovative ad solutions in display advertising. ad.apt leverages Bloomberg’s unique data, content and design footprint, enabling the company to convert a simple set of brand elements into a host of high-impact, natively designed formats. ad.apt allows advertisers to submit a headline, subhead, logo, brand images, video and a call to…

Facebook Gets Moat On-board for Video Ad Metrics

Advertisers will be Able to Use Moat's Measurement Platform for Facebook's New Video Ad Play Metric Facebook announced that it is changing the way its 3-second and 10-second video view counts are calculated. Until recently, these video view counts included the time period in which a viewer rewatched or replayed a video. Facebook will now include on the unrepeated time period for its the 3-second and 10-second video view metrics. In its blog announcing the change, Facebook wrote, “We’re updating some of our video ad…

VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering

In His New Role at Videoamp, Josh Nisenson Will Oversee the Company’s Engineering Teams VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, announced Josh Nisenson has joined the company’s leadership team as Senior Vice President of Engineering. Nisenson brings engineering leadership experience from Ericsson, Nortel Networks, Occam Networks, Mu Dynamics, Spirent, BrightRoll, and most recently Yahoo! (now Oath). In his new role at VideoAmp, Nisenson will oversee…

Ontology and Adrealm Partner for Blockchain-Powered Adtech Ecosystem

Ontology, a next-generation public blockchain project and decentralized trust cooperation platform, has formally announced their strategic cooperation with Adrealm, an open ecosystem network for digital advertising. According to an MOU signed on July 30th, 2018, Ontology will provide essential tech support for a high-performance blockchain. Adrealm will bring their dApp to the Ontology MainNet, and the two companies will share marketing and community-relation resources. Both companies share the view that the global…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Which Is the Best AdTech Stack for a Performance Marketer?

Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied David Ogilvy had once spoken about the persuasive power of informative advertising. Today, that quote has become a symbolic guide for AdTech customers catering to cross-channel media inventories. Here’s a little food for thought from AdTech industry- By 2021, Mobile Video…

Terminus’ New Sales Insights Offering Makes Lead Scoring Obsolete by Bringing Account Engagement Data into Salesforce

Sales and Marketing Can Now Easily Leverage Engagement Data to Prioritize Accounts and Succeed as One Revenue Team Terminus, the leading account-based marketing (ABM) platform, today announced the launch of Sales Insights powered by Account Surge, Terminus’ new engagement scoring algorithm. Terminus created the product feature to support marketing’s efforts to deliver timely and meaningful data to sales teams to help prioritize and personalize outreach. “We rely on Terminus to create and measure engagement with our…

DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem

The word "advertisement" came from the Latin word "advertere," which means "attention, inducement and transmission," and the word evolved later into advertising. The connotation of the word is to "make someone notice something" or to "notify people of something to cause others` attention." DAD, a new generation of distributed trust advertising ecosystem, is now trying shape the future of advertising. As advertisements now seem to appear nearly everywhere all along the way from home to the workplaces and in buses, subways,…

Facebook Introduces Five New Features in Ads Manager App

Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building Ads on Mobile Easier Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones. Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included an image cropper and a…

BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market

Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven global media platform, Teads, has joined hands with the leading international 24-hour English news platform, BBC.com, to monetize its international visitor base. Currently, BBC.com reaches close to 95 million monthly international visitors. Teads, a leading outstream video advertising marketplace in the world, ould enable the commercially funded news channel to deliver highly scaled-up video…

Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency

Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and Beringea, announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data…

Is Google’s Responsive Search Ads the Ultimate Advertising Hack You Need?

Experts are Calling The Machine Learning-powered Responsive Search Ads the Next Big Thing After 2016’s Google Expanded Search Ads Google just is rolled-out a new optimization feature for advertisers at Google Marketing Live. Termed the Responsive Search Ads, Google says that through it, the company is ‘putting machine learning into the hands of every advertiser’. “Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be…

Adsonica and Advangelists Announce Mobile Audio Ads

Video Performance at Display Cost Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based mobile marketing platform. Marketers will spend $29 billion on non-video display ads in 2019 according to emarketer.com, yet only 0.06% viewers will click on them. With the launch of Audio Ads, they can achieve video-like levels of performance using low-cost media. In live tests, they delivered 5-8 times the industry average CTR for static display ads. Adsonica's…

Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy

Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the findings of its 2018 Digital Advertising Trend Survey. The survey, which included 502 randomly-selected US consumers, explores consumer experience with the trends predicted to impact the digital advertising industry in 2018 – including the most influential advertising platforms, consumer behavior, and data privacy. “The survey showcases a broad shift in the…