Browsing Tag

digital asset management

Aprimo Promotes Ed Breault to Chief Marketing Officer

The new position reflects the company’s modernized vision and strategy for better serving marketing, digital and customer experience teams across its enterprise customers Aprimo, the leading provider of technology solutions for content, operations and performance, announced the promotion of Ed Breault to Chief Marketing Officer. Ed has been with Aprimo since 2006, most recently serving as VP, Head of Marketing, Industry Solutions and Strategy. The announcement comes on the heels of the company’s recognition from leading…

Magnolia Adds New Digital Experience Features with Major Product Update

Magnolia launches latest version of flagship CMS product, providing marketers with a centerpiece to their digital experience platforms Magnolia, one of the world’s leading providers of open-source content management solutions, announces the launch of Magnolia 6.1, the latest version of its flagship product. The release includes new Connector Packs and features enabling authors to get content to market faster. Marketing Technology News: Norled Sets Sail for Digital Transformation with Infor “We have long believed in…

Cloudinary Brings Adobe Creative Cloud Connector for Dynamic Digital Experiences

Integration Enables Cloudinary DAM and Adobe Creative Cloud Users to More Easily Deliver Engaging Campaigns and Dynamic Digital Experiences Cloudinary announced that it is adding the Adobe Creative Cloud Connector to its suite of end-to-end media management integrations. The new connector enables Cloudinary Digital Asset Management (DAM) and Creative Cloud customers to streamline media workflows, allowing creative, marketing and development stakeholders to work seamlessly and more effectively across solutions, and more…

CoreMedia Announces CoreMedia Content Cloud – Marketing Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's customers can now benefit from a powerful multi-cloud solution that enables 360-degree brand storytelling and shoppable customer experiences across all touchpoints CoreMedia announced it has launched CoreMedia Content Cloud - Marketing Connector on Salesforce AppExchange, enabling businesses to leverage powerful, yet easy-to-use, omni-channel content creation and experience orchestration tools with instant previews to create and deliver engaging commerce-driven experiences across multiple channels and devices.…

Adstream Expects Inevitable Merger of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation

As TV and Digital Markets Shift, Technology Adoption Will Allow Marketers to More Quickly Adjust to Evolving Trends Adstream announced they are poised to move with the changing TV and digital markets, even getting out ahead of the coming changes. As a leading global provider of digital asset management, creative logistics and analytics solutions, Adstream can see over the horizon, and believes the convergence of TV advertising and digital is coming to a head in 2019. Last month, Forrester principal analyst Jim Nail's…

MarTech Interview with Rob Dysell, CMO and Co-Founder, Pickit

"I believe that within two to three years from now it will be impossible to steal a photo online and not get caught using it somewhere else." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Pickit? I was in the Advertising department for a full-service creative agency in Stockholm and saw for myself how the relationship between brands and consumers is becoming increasingly complex. And, more often, it’s closely connected to the product experience, so in order to create really…

MarTech Interview with Tessa Court, CEO, IntelligenceBank

"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into marketing – specifically, global advertising. I worked in global advertising in New York City for several years.   When technology came onto the scene, there was a massive exodus of agency people going into martech as new technologies created infinite possibilities for not only creating…

Adstream Launches New Project to Help Solve $80 Billion of Global Ad and Marketing Inefficiencies

Announces Autonomous AI-Powered Marketing Assistants in the Cloud Adstream, the leading global provider of digital asset management, creative logistics and analytics solutions, announces that it is launching a new project that aims to reduce an estimated $80 billion of inefficiencies in the advertising and marketing industries. These inefficiencies are caused by the current labour intensive, highly-manual ad campaign workflows of TV, online, radio, cinema, outdoor and print. To help marketers manoeuvre through the…

Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm

Sitecore Received Highest Possible Score in the "Market Differentiation Strategy" Criterion Sitecore, the global leader in digital experience management software, announced that it has been recognized as a Strong Performer in "The Forrester Wave: Content Marketing Platforms for B2C Marketers, Q2 2019" report by Forrester Research, Inc. Sitecore Content Hub was among the select technologies Forrester evaluated in the independent report, which assessed the nine most significant software vendors across 30 criteria.…

Pandora Selects OpenText’s Digital Asset Management Platform for Streaming Advertising

Pandora to Originate and Manage More Than 35,000 Annual Audio and Display Ads with OpenText Media Management OpenText, the global leader in Enterprise Information Management (EIM), announced Pandora, the largest streaming audio provider in the US, selected OpenText Media Management as the asset storage and management application for its audio and display advertising. Powered by the Music Genome Project, Pandora delivers its users personalized music that continually evolves with their tastes. An important element of…

Cloudinary Expands Media Management Solution for e-Commerce

Company’s Dynamic Media Platform Makes it Easier for Online Brands and Retailers to Create and Accelerate the Delivery of Engaging and Personalized Customer Experiences Cloudinary, the end-to-end media management platform for the world’s top brands, unveiled major new capabilities designed to help e-Commerce companies more easily create and deliver better, faster and more engaging customer experiences, from web to mobile, across physical and digital storefronts. The enhanced media platform leverages AI and machine…

PhotoShelter Secures $8 Million in Funding From Level Structured Capital

New Funds To Drive Product Innovation and Company Growth in 2019 PhotoShelter, the leading digital asset management platform for visual storytellers, announced it has received funding from Level Structured Capital, an affiliated fund of Level Equity, a New York private investment firm focused on providing capital to software companies. This funding provides PhotoShelter with access to a total of $8 million in capital. The investment will help the company drive product innovation across its cloud-based visual media…

MarTech Interview with Mike Seiman, CEO, Digital Remedy

"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying media to be more frictionless than it typically would be." Tell us about your role and journey into digital asset efficiency? What made you start Digital Remedy? In 1994, I was fortunate to work with computers. In 1996, I started blogging, which lead to the creation of our first ad network in 1997. My philosophy has always been that if I hire better people around me, continue my…

Tim Armstrong Joins Brandfolder Board of Directors as Company Launches Brand Intelligence Features

Brandfolder Continues Record Growth, Aims to Define the Value of Brand Creative Brandfolder announced it has appointed Tim Armstrong to the company’s Board of Directors. Effective immediately, Armstrong joins Mickey Arabelovic, Steve Baker, Luke Beatty and Robert Zak on the Board. Armstrong’s global brand expertise supports Brandfolder as it doubles down on creative asset analytics and intelligence offerings. In addition to his appointment, Armstrong has made a personal investment in Brandfolder. Brandfolder is a…

Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise

Capabilities Support a Range of Functionalities for Global Enterprises, from CRM to PRM, from Digital Asset Management to Marketing Automation Bigtincan, the leader in AI-powered sales enablement automation, announced that its platform has integrated with more than 100 popular software solutions in the technology ecosystem. With a wide range of solution types available – including CRM, PRM, digital asset management, marketing automation, CPQ, MDM, sales automation, LMS/learning, inventory, operating systems and enterprise…

Aprimo and Episerver form Strategic Partnership to Create Industry’s First “Ideation to Experience” Solution

Integrated Solution Offers Marketing, Customer Experiences, and Ecommerce Teams an Automated, Closed Loop Process to Efficiently Ideate, Create, Enrich, and Deliver Content into Market Aprimo, a provider of technology solutions for content, operations, and performance, announced a strategic alliance with Episerver, the company transforming digital experiences, at the Epi Partner Close-Up event in Stockholm. The partnership brings together Aprimo’s market-leading Digital Asset Management (DAM) and Marketing Resource…

Prediction Series 2019: Interview with Christopher McLaughlin, CMO, Nuxeo

What opportunities and challenges did you and/or Nuxeo identify at the start of 2018 and have things worked out as planned? Today’s enterprises spend millions and millions of dollars on Content Marketing strategies, generating an endless stream of content in a variety of forms including photos, videos, etc. This is all in an effort to better attract and serve customers in our new digital world and create a competitive advantage. But while content in its various forms has never been more vital to the needs of the modern…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

Bynder unveils Advanced Analytics, Empowering Companies with Data-Driven Insights Into The True Value Of Their Digital Content

Using the Solution, Marketers Can Now Define Their Content Strategies Based on Data Around Creation Processes, Content Findability, Usage and Popularity Bynder, the global leader in digital asset management (DAM), announced Advanced Analytics, a new and improved data visualization that enables users to easily identify trends in company content usage and optimize their marketing teams’ digital content efforts. With Bynder Analytics, companies can now measure the performance and usage of DAM and other features, such as…